Benetton in India

Undercolors, brand of United colors of Benetton will open soon a new store. The strategy of the brand is concentrated on markets like: India, Eastern Europe and Northern Europe.

United Colors of Benetton Press Release:

New store openings and new markets for the Undercolors brand. Over 30 new stores in 2007 and 50 more in 2008, with the elegance and inviting warmth of the new Gloss store concept.

Ponzano, 9th November 2007 - h. 12:30 p.m. CET. Undercolors – the Benetton Group’s underwear, beachwear and nightwear brand – expands across the world with a glamorous store concept, new openings in Italy and Europe and rapid growth in new markets like India.

Gloss, Undercolors’ brand-new store concept, uses colours, forms and fittings to highlight the brand’s more sophisticated, feminine identity and seduces customers with an inviting environment and a warmer, more personalized atmosphere.

With this new store layout Undercolors’ two lines are instantly distinguishable. Fun, the ironic line designed for those who prefer colourful, light-hearted underwear, looks its best against a glossy white background. Charme, the Clean Sensuality line for women who seek simple seductiveness, stands out against glossy grey walls.

The shop windows have modular-panels making it simple to adapt product to space, showing off both to best effect. Luminous bands around the perimeter walls effectively highlight the different themes in the collections. The whole concept is characterized by high-gloss surfaces and mannequins.

The programme of new Gloss-Undercolors store openings, which began in Barcelona in August, has quickly developed to include 15 new shops in major Italian and European cities including Florence, Venice, Rome, Warsaw and Athens. Fifteen more stores, including Madrid and Lisbon, will open in 2007.

New markets where Undercolors is concentrating future expansion are India, Eastern Europe and Northern Europe. In particular, the brand debuted in India in October this year and around 15 new stores are planned to open there in 2008.

Undercolors currently has 870 stores and sells 10 million garments around the world. Its international expansion will continue with 50 more new stores in 2008.

Source: United Colors of Benetton

Cherokee brand for India through Arvind Mills

Licensed on 28 markets already Cherokee Inc announced the signature for Cherokee brand with
Arvind Mills Ltd one of the largest textile retailer of India.

Cherokee Inc Press Release:

Cherokee Inc, a leading global licensor and brand management company, announced that it has signed an exclusive international license agreement for its Cherokee brand with Arvind Mills Ltd., India's largest integrated textile company and retailer.

This multi-year agreement covers a wide range of categories including men's, women's and children's clothing, footwear, accessories, home and other categories."We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment, we are confident that Cherokee will be one of the largest family lifestyle brands across India.

The timing could not be better, with the revolution of organized retail sweeping India, we look forward to much success," said Mr. Sanjay Lalbhai, Chairman and Managing Director, Arvind Mills.Mark Nawrocki, Senior Vice President of Cherokee, stated: "There is no better partner in India who understands both branding and retail as Arvind.

Arvind was the first company to bring international clothing brands to India and today their brand list is impressive. Arvind, through their Megamart store division, is one of the largest clothing retailers in India, and their planned roll out for Cherokee in both free standing Cherokee Stores as well as their wholesale business, establishes the right model for success."


Larry Sass, Senior Vice President of Cherokee, added: "India, is one of the fastest growing economies in the world and provides Cherokee with tremendous growth potential. Our new agreement for India and our recently announced Cherokee license agreement for Brazil, represent major accomplishments towards our 'World Branding' objectives.

The Cherokee brand is now licensed in 28 major countries and we continue to look for the right partners in available markets around the world. In addition, with our broadened international reach, we will also focus on licensing other owned and represented brands from within our portfolio."

Source: Cherokee Inc