Adidas 2008

For spring/summer 2008 adidas introuduce training collection for women who love to make sport and who love yoga. The collection dance - inspired contain apparel, footwear and accessories.

adidas Press Release:

adidas celebrates women’s training with the introduction of the spring/summer 2008 collection. The new adidas collection brings the exclusive high-end concept adilibria, the dance-inspired Fuse and the gym-focused Clima 365 to light within apparel, footwear and accessories. The collections mirror the distinctive combination of fashionable styles with highly functional products such as adidas TECHFIT™. They also utilize lead technologies such as ClimaCool® and are supported by a communication campaign centered around yoga.

In spring/summer ’08 adidas takes yoga beyond its spiritual roots and shows in its global campaign “Play Yoga” that yoga is a sport which helps athletes of all levels to get better at whatever sport they do. The face of the integrated women’s campaign will be yoga professional Rainbeau Mars who takes first-rate and internationally known athletes such as Laila Ali or Stefanie Graf as well as 100m freestyle world record holder Britta Steffen and Tae-Kwan-Do standout Iridia Salazar on a journey with yoga on a DVD available in selected adidas sports performance stores.

Product:

adilibria portrays the outstanding high-end collection of adidas women and offers functional yet stylish products. In apparel, soft touch and lightweight fabrics together with ‘up to the minute’ silhouettes in strong colors express the inspiration of yoga, like , for example, the adilibria Yoga Knit Capri and Yoga Tank. Highlight pieces in footwear comprise the Hatha Ballerina, a yoga-inspired style which comes with a beautifully matching and perfectly functional yoga sock, whereas the ‘LS MOVE’ features a seamless upper construction and a women-specific outsole design for optimal comfort and performance.

Clima 365 is a key concept for spring/summer 2008 with highly functional performance products across apparel, footwear and accessories. Here we use our leading technology ClimaCool® which ensures that apparel and footwear provide breathability and moisture management. This concept as well as stylish designs including 3-Stripe elements make the Clima 365 range the perfect choice for the next gym workout. Highlights in this season are the Clima 365 Gym Kick Pant and Image Top and the Clima LS Motion, a shoe specifically developed for cardio training exercises.

Another highlight concept within adidas women’s training is Fuse, a dance-inspired collection with a holistic concept of apparel, accessories and footwear dedicated to young, urban and dynamic women. Taking inspiration from dance, the line features feminine and sexy silhouettes, stretchable high performance fabrics and materials for superior comfort. Special dance shoes like the Efani or stylish products like the skirt or crop track top unite functionality, individuality and style.

In spring/summer 2008, technologies also play a key role within the women’s training range. Within TECHFIT™ adidas continues to develop an industry leading performance product concept to improve power, posture and balance not only in high performance sports but also for all mind and body activities. Compression fabrics and TPU power bands as well as seamless cuts promise functionality and comfort without compromising on feminine style for the next power yoga workout.

The new adidas women spring/summer collection will be launched globally in January 2008 and will be available in several department stores worldwide including the adidas Sport Performance concept stores. Price points vary from Euro 35 (apparel) to Euro 120 (footwear) for adilibria and from Euro 25 (apparel) to Euro 90 (footwear) for Fuse and Clima 365/ adidas

Source: adidas

Adidas and NBA extend partnership

Adidas and NBA All-Star Center Dwight Howard announced on October, 30, 2007 their multi-year partnership extension agreement. The agreement was negotiated by Aaron Goodwin of GSM.

Adidas Press Release:

Adidas and Orlando Magic NBA All-Star center, Dwight Howard, announced a multi-year partnership extension agreement. This partnership announcement continues to signify adidas’ already strong commitment to the sport of basketball and the talented young players that are the foundation and future of the NBA. Howard’s extension agreement was negotiated by Aaron Goodwin of GSM. Terms of this extension were not disclosed.

"Having been part of the adidas family for many years, I was extremely happy to be able to extend my relationship with them," noted Howard. "adidas has always offered me the best products on the market and outstanding service. I look forward to helping grow their basketball business moving forward."

Howard, starting his fourth NBA season, had a break out 2006-07 campaign, while leading the Magic to their first playoff appearance since 2003. He finished the year with career highs in minutes played (3,023), minutes per game (36.9), points per game (17.6) and field goal percentage (.603). Howard led the Magic in points per game (17.6), blocks per game (1.90), rebounds per game (12.30) and minutes per game (36.9). For all his hard work, Howard was named to his first All-Star game in February and finished the season voted All-NBA third team.

"Having Dwight as a member of the adidas Basketball family for many years to come was a major priority for us," stated Jim Gatto, Director of Global Basketball for adidas. "This year Dwight was able to establish himself as a future superstar in the league and key player in the future of adidas’ basketball business."

Currently Howard is a key component of the new adidas Basketball movement, "Basketball is a Brotherhood." "Basketball is a Brotherhood" is the integrated, digitally led marketing and advertising revolution that does something no other brand has done: it allows today’s greatest players to interact and inspire the next generation of athletes, putting them side-by-side on and off the court. This season the consumer will be able to go to www.adidasbasketball.Com and experience adidas Basketball through a series of web episodes and other creative on-line activities that show the true meaning of Brotherhood. "Basketball is a Brotherhood" will introduce the adidas "Team Signature" footwear and apparel collections.
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About adidas

adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past NBA legends to today’s superstars, such as Chauncey Billups, Dwight Howard, Gilbert Arenas, Kevin Garnett, Tim Duncan and Tracy McGrady.
On April 11, 2006 the adidas Group and the National Basketball Association have signed an 11-year global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.

Source: Adidas

Adidas for African Cup

Red, yellow and green are the offcially colors for the MTN Africa Cup of Nations 2008 and for the new ballon powered by Adidas. The competition will take place in Ghana in 2008.

Adidas Press Release:

On October, 19, 2007 Adidas took the opportunity of the draw for the MTN Africa Cup of Nations 2008 in Ghana to present the first Official Match Ball for the Cup, the adidas “wawa aba”. In addition to the match balls for the FIFA World Cup™ and the UEFA EURO™, adidas thus now also supplies the ball for the Championship on the African continent.

The adidas “wawa aba“ combines tradition and innovation and stands out due to its exceptionally strong colouring. The Official Match Ball clearly features the national colours of Ghana (red/yellow/green) – host of the MTN Africa Cup of Nations 2008 – and complements the design with historical and cultural elements of Africa. For the Akan culture originating from Western Africa the name “wawa aba” is a symbol of persistence. People there particularly believe in the strength and team spirit of a community. The wawa aba is the seed of the wawa tree, one of the strongest and most processible woods of Africa. For the population, the wawa aba mainly has mystical significance. These are people who don’t let failure discourage them, who seize all opportunities successfully and who are thus just as strong and adaptable as the wawa aba.

“In recent years, football in Africa experienced outstanding growth and the Africa Cup has become one of the most important continental championships worldwide. Therefore, we are pleased that the African Cup of Nations is now also played with a specially designed adidas Ball. This impressively underlines our position as the number one football brand on all continents”, said Erich Stamminger, President and CEO of the adidas brand.

“During the past few years, adidas and the Confederation of African Football have continuously expanded their relationship and in the course of time our partnership has reached an exceptional level. The Match Ball specifically designed for the Africa Cup adds a new dimension to the excellent cooperation with adidas. Our company and the entire football community of Africa are proud of the magnificent “wawa aba”, the first Official Match Ball for the MTN Africa Cup of Nations featuring a design inspired by African elements,” said Issa Hayatou, CAF President.

With this activity, adidas is adding another component to its engagement in Africa. In addition to its involvement in the Africa Cup of Nations, adidas is the Official Supplier of nine African nations: Nigeria, South Africa, Burundi, Eritrea, Lesotho, Malawi, Mauritania, the Seychelles and Swasiland.

Source: Adidas