Gerald's Genta new boutique

Gerald Genta opened a new store, this time in Paris at Rue de la Paix, one of the most famous street in Paris. The presentation of the collection was followed by a cocktail held in the "Orchid Salon".

Gerald Genta Press Release:

On Friday night, the Gerald Genta team hostedtheir guests to present the world's very first Gerald Genta boutique locatedon the famous Rue de la Paix, in Paris.

In the course of the evening, Francesco Trapani, CEO of Bulgari and Gerald Roden, CEO of Gerald Genta, welcomed more than 140 people to the newflagship store.

The party began with a tour of the boutique, a chance to discover all the collections, and a presentation of our museum pieces organised especially fort his event - followed by a cocktail held in the "Orchid Salon" of the ParkHyatt Hotel, beautifully decorated for the occasion in Gerald Genta's red andblack signature colours.

About Gerald Genta :

Inventive and unconventional, Gerald Genta was founded in 1969. In thatexact same spirit, the Gerald Genta collections continue shaking up thetraditionally discreet and classic world of Haute Horlogerie. In 1979 the company received the highly coveted "Poincon de Geneve", asymbol of excellence and perfection in high-end movements. In June 2000 the Bulgari Group acquired Gerald Genta S.A.

Today, Gerald Genta is the only Haute Horlogerie brand offeringexclusively complex movements combined with an avant-garde design. Usinginnovative materials, coupled with ingenious technology and highly complicatedmovements, it daily accompanies cosmopolitan and non-conformist watchenthusiasts.

The Manufacture Gerald Genta is located both in Geneva and in the villageof Le Sentier, at the heart of the Vallee de Joux, where a team of highlyexperienced watchmakers and technicians combines skilled craftsmanship withcutting-edge technologies to develop and craft all kinds of complicationmovements. The new building, will open in a few weeks. The new manufacturewill square 1950 m2.

Source: Gerald Genta

Lucky Shops launch Bluefly

At the fourth annual lucky shops event was announced the on-line designer boutique Bluefly for fashion passionated shoppers.

Bluefly, Inc. Press Release:

Bluefly, the ultimate hook-up for the fashion obsessed, has teamed up with Lucky, the magazine about shopping and style, to launch LUCKY SHOPS @ Bluefly.com, a chic on-line designer boutique as part of the fourth annual LUCKY SHOPS event. As the exclusive on-line partner for LUCKY SHOPS, Bluefly is proud to offer passionate shoppers across the country unable to attend the three-day shopping extravaganza, fabulous designer merchandise from many of the 70 vendors who participated in the event.

LUCKY SHOPS @ Bluefly.com will not only sell designer goods from the sale, but the site will carry exclusive pieces that weren't available at the event - all discounted up to 70% off retail. Proceeds from select sales will benefit Baby Buggy(R), a non-profit organization dedicated to providing New York City's families in need with essential equipment, clothing and product for their infants and young children.

"We are thrilled to be able to extend the LUCKY SHOPS event at a national level and open it up to devoted shoppers everywhere who wouldn't be able to participate otherwise," said Bluefly President and CEO Melissa Payner. "Just because the event is over doesn't mean the shopping has to stop, and more importantly that the shopping benefits a tremendous charity such as Baby Buggy."

Like the pages of Lucky, LUCKY SHOPS, which took place on October 25th through 27th in New York City, featured a wide range of items from the editors' favorite designers and shops, offered at a variety of price points. The hugely popular event draws nearly 5,000 visitors from all over the country, all seeking extraordinary designer merchandise in a fun-filled lounge-like environment with music, cocktails and product giveaways.

Source: Bluefly, Inc.

Jessica Alba wore Whiteflash diamond jewelry

Last week was the premiere of the romantic comedy "Good Luck Chuck " ,and as a premiere,the star Jessica Alba wore $170,000 diamond jewelry.

You can see below sequence of Good Luck Chuck comedy.



Witheflash.com Press Release:
Jessica Alba dazzled her fans in over $170,000 of Whiteflash diamond jewelry last week at the premiere of her highly anticipated romantic comedy, "Good Luck Chuck." The young actress, well-known for her roles in Dark Angel, Sin City and two Fantastic Four blockbusters, is one of Hollywood's hottest stars.


Alba wore a breathtaking 5 carat ‘A Cut Above’ hearts & arrows diamond set in a platinum “Champaigne Pave” setting that bubbled with tiny sparklers, a set of stackable diamond, sapphire and amethyst bangle bracelets and blinding 2 carat diamond studs. She was joined at the Westwood, California premier by “Good Luck Chuck” co-star Dane Cook.

A trendsetter, Houston-based Whiteflash.com is an online boutique specializing in precision cut diamonds and custom jewelry creations. Hailed as "Lord of the Online Rings" by Kiplinger's financial magazine, Whiteflash products have been showcased on Entertainment Tonight, the Emmys, Screen Actors Guild and MTV VMA Awards and are a frequent choice among Hollywood celebrities for red carpet appearances
“Good Luck Chuck,” released on September 21, is a hilarious comedy about the luckiest – and unluckiest – guy on earth, starring Jessica Alba and Dane Cook, now playing in theaters.

Source : whiteflash.com