Eco style trend or fad?

Are you a "green person"? Do you love the environnement? Is the ecoa future trend or fad?

The Institute for International Research Press Release:

Al Gore’s Nobel Prize is sure to further boost the world’s growing attention on the plight of the environment and sustainability. The eco-chic movement is on a roll. Nielsen Buzz Metrics reports that the hype surrounding “green” and “sustainability” spiked 169% in the past year. And prolonged online buzz suggests this movement is more than just a passing fad.

The trend is reflected in the demand for organic cotton clothing, which doubled between 2005 and 2006, according to the Organic Consumers Association. But while it’s growing faster than demand for organic food, organic cotton still represents a very small percentage of the total market.

The biggest inhibitor to broader market acceptance is cost. Most consumers, 95% of the public, including 88% of frequent organic food buyers, believe organic food is more expensive, according to a Harris Poll released last week.

The poll found that 7% of all adults report buying organic food “all or most of the time.” Another 31% buy organic occasionally. Not surprisingly, the demographics of organic food buyers, reveals a big slant to college graduates (11%), liberals (11%), Westerners (10%), Echo Boomers (those aged 18-30; 10%), and Gen Xers (those aged 31-42; 9%).

Meanwhile, legendary real estate “artist” Frank McKinney is building the world’s largest and most expensive certified, green mansion in Palm Beach County, Florida. McKinney who is creating this project based without buyer in mind, says the price tag for “Acqua Liana” will be a heady $29 million.

With Hollywood and real estate developers pushing the concept on the population at large, it’s clear that the green trend will accelerate significantly in years to come.
If you wish to find out more about where eco style is really going, attend the symposium GREEN IS GOOD, eco-trends, sustainability and social responsibility. as part of the Future Trends conference, November 11- 14 , 2007 in Key Biscayne, Florida.

Source: The Institute for International Research

TheFindGreen Teams Up with Eco-Friendly Fashion Brand Evidence of Evolution

The Find green is a search engine who can help you to find easier clothes or any other eco-friendly object in fashion. Today TheFindGreen announced that will sponsor one fashion show froms Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles, the show of Evidence of Evolution.

TheFindGreen, the leading shopping search engine and web destination for discovering eco-conscious fashion and lifestyle goods, today announced that it will sponsor the Evidence of Evolution www.evidenceofevolution.com fashion show to be held this evening as part of Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles.

Evidence of Evolution designers Ali Alborzi and Andrew McCarthy will debut their Spring/Summer 2008 Green Collection for men and women, with all fabric and processes in creating the collection adhering to eco-friendly practices. TheFindGreen consumers will be able to access the line through www.thefindgreen.com by December 2007.

Evidence of Evolution, chosen as the Mercedes-Benz "Designer Presents" show of the week, will tonight launch its latest collection, Evidence of Evolution Green. The line was developed using low-impact dyes and no VOC (Volatile Organic Compounds) water-based paints for silk screening. It adheres to Carbon Free Business practices to offset its carbon footprint and utilizes local artisans for its crafting. TheFindGreen, launched in September 2007 by TheFind Inc., is a shopping search engine entirely devoted to the discovery of green-friendly fashion, home, and lifestyle products, all developed through processes and practices that contribute to the preservation of the earth's natural resources. Already offering 300,000 products from 1,200 online stores, TheFindGreen caters to the rapidly growing consumer preference to support those companies that are eco-conscious. "Evidence of Evolution is precisely the type of brand that shoppers are seeking when using TheFindGreen," said Larisa Hall, Vice President of Marketing for TheFind, Inc.

"As an ever-growing number of shoppers are making buying decisions based upon eco-friendly processes and products, TheFindGreen has stepped in to develop a site that finds them all in one place. A hip, highly fashionable, sought-after clothing line that is committed to the environment is a perfect fit for our green product search engine."

"We are delighted to have TheFindGreen support the debut of our Evidence of Evolution Green collection," said Ali Alborzi, co-designer of Evidence of Evolution. "It's wonderful to see more and more lifestyle companies working together to preserve and conserve the environment." The Evidence of Evolution private fashion presentation will be held at 7:00 p.m. PST at Smashbox Studios in Culver City, CA. Expected attendees include Christina Aguilera, Adrian Grenier, Vincent Gallo, Josie Maran and others. To discover eco-friendly products on TheFindGreen, please visitwww.thefindgreen.com. For more information on Evidence of Evolution, please visit www.evidenceofevolution.com .

About TheFind,

Inc. TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products across the lifestyle goods category. The find.com family includes leading fashion shopping website glimpse.com, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and thefindgreen.com, which finds organic brands, green stores and environmentally-friendly products all in one place. From the most popular e-commerce sites to the most unique, hard-to-find brands, thefind.com uniquely crawls the entire Web to find more than 190 million products from more than 500,000 stores.

By using its patent-pending "product ranking" technology, thefind.com displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results - saving consumers time and money. Thefind.Com, headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners. For more information, visit www.thefind.com. Green Shopping Search Engine Sponsors Premier LA Fashion Week

Show; Will Offer Designer Brand On Website By December 2007

Source: PRInsider

Eco-friendly retailer to open flagship store in 2008

Bangleodx decided to open a first eco-friendly store in 2008. The store will contain objects like: wallets, short and other clothes wich will be 100% eco.

Bangledox Press Release:

Eco-friendly fashion and trends have gained a good deal of public attention with the media having played its part well. Bangledox Eco-Friendly Clothing is grounded in the concept that the clothing industry and environment can co-exist.

With fashion and clothing having procured undisputed attention of people, the garment industries are expanding to cater to the needs of customers and survive the competition.
Meanwhile, Bangledox, a Latino owned T-shirt company takes a brave step towards introducing environmentally friendly T-shirts, by incorporating organic cottons and earth friendly inks and dyes in their clothing line.

They started off with stalls at flea markets of St.Roberts,Mo ,the company does have an online store at www.bangledox.com.
The idea is to make aware of the harmfulness of chemicals and synthetic dyes to the environment and thus the importance of resorting to eco-friendly clothing. In addition, the website also provides with helpful tips on saving energy as well as other useful environmental information that its visitors can use to help do their part.

Eco-friendly fashion and trends have gained a good deal of public attention with the media having played its part well. Bangledox is grounded in the concept that the clothing industry and environment can co-exist, all of their clothing is sweat-shop free and produced in U.S.
Certainly, Bangledox producing ideal clothes for planet Earth is an idealistic company.

The company is gearing up to open its first store in Chicago,IL in 2008.

The new flagship store will carry all of its classic logo items as well as new ones such as wallets, jogging apparel, shorts and more. The location will be 100% Organic.

Source: Central Press Release