L'Oreal's Symposium

In Miami, yook place from 9 to 11 November, 2007, the fourth international symposium on ethnic hair and skin sponsored by L'Oreal Institute for Ethnic Hair and Skin Research. The symposium was a partnership of Institute for Ethnic Hair and Skin Research with Howard University College of Medicine Department of Dermatology. What happened there? You can see below.......

L'Oreal Institute for Ethnic Hair and Skin Research Press Release:

The fourth international symposium on ethnic hair and skin, a gathering of respected scientific thought leaders, will convene November 9-11, 2007 in Miami, Fla. The symposium is sponsored by the L'Oreal Institute for Ethnic Hair and Skin Research in partnership with Howard University College of Medicine Department of Dermatology.

This year's symposium, "Ethnic Hair and Skin: Defining the Research Agenda," will bring together 28 presenters from around the world who will discuss the latest ethnic-specific research with an audience of researchers, dermatologists, other physicians and scientists from academia, industry and private practice. The three day event will be held at the Mandarin Oriental located at 500 Brickell Key Drive in Miami, Fla.

Presentations will include the latest findings from basic and clinical research on ethnic hair and skin, and also highlight cosmetic and pharmaceutical product development, safety and efficacy.
"New findings presented at the symposium outline breakthrough research and solutions for common ethnic hair and skin problems," said Harold Bryant, acting director of the L'Oreal Institute for Ethnic Hair and Skin Research. "This symposium is one of the many ways L'Oreal demonstrates ongoing commitment to the larger scientific community by creating dialogue and encouraging scientific progress about the real concerns of men and women of African descent and other ethnicities."

Bryant added, "Many hair and skin conditions worsen over time and carry long term implications down the road. The solutions presented at each L'Oreal symposium have offered hope to people through treatment steps for problems that they thought they might have to live with their entire lives."

The research this year includes findings about the following dermatological issues confronting ethnic consumers:

-- The origin of hair shape and specific properties of curly hair
-- Common side effects from improper use of hair relaxers
-- How ethnic hairstyles/scalp disorders affect exercise habits
-- Comparing the effects of aging and photo-aging on skin across
ethnicities
-- Common dermatological problems by ethnicity
-- Foundation strategies for women of various skin tones
-- New chemical peel regimens that can safely treat hyper-pigmentation
-- Lasers that are now safe to resurface darker skin with acne scars

"Since 80 percent of the world's population is of ethnic descent it's essential that the scientific community recognize the structure and function of ethnic hair and skin," said Dr. Rebat Halder, chairman of the Howard University Department of Dermatology and co-chair of the symposium. "Most of the scientific community's understanding of the structure and function of hair and skin used to only come from research on Caucasian people so these presentations and the work of L'Oréal's Institute are significant in broadening our knowledge base."

The symposium will also feature a keynote address by Soledad O'Brien, the award winning journalist and CNN anchor who will discuss Diversity and the Media.

"The research presented at this year's symposium helps to meet the needs and improve hair and skin products for billions of ethnic consumers," said Victoria Holloway Barbosa, MD, MPH, assistant professor at the Rush University Medical Center Department of Dermatology and chair of the symposium. "L'Oreal continues to be a driver of this type of scientific discussion which is so important for future research and innovation."

About the L'Oreal Institute

The Ethnic Hair and Skin Research Symposium is a natural extension of L'Oreal's commitment to science and to its consumer base. As a company serving the beauty needs of people worldwide, the need for science that reflects the global community is evident. The conference strives to provide the most recent and relevant ethnic scientific research through its program format. The conference's focus on ethnic research provides a unique forum to house a scientific dialogue among basic and clinical researchers in academics, industry and private practice, on a subject that has historically not received enough attention.

About Howard University College of Medicine

Founded in 1868, the Howard University College of Medicine was the first medical school in the United States dedicated to training African-American physicians. Under the leadership of Dr. John A. Kenney, Jr., the Department of Dermatology became a full department, separate from internal medicine, in 1973. The department continues to thrive with a diverse faculty, a residency-training program, and active clinical and laboratory research in skin diseases that specifically affect ethnic populations. An Institute for Black Skin Research was established within the department in 1999.

Source: L'Oreal Institute for Ethnic Hair and Skin Research

Keune Red Hair

Do you want to obtain an intensive and real red? Do you like to know what to use to obtain the perfect color for your hair?

Keune company lanched the KEUNE RED BOOSTER for more intense, vibrant red shades for all those women who dream to have the haire real red. An extremely color cand be obtained using KEUNE RED BOOSTER . A short description of the product can be found below.

Keune Press Release:

The new revolutionary Color Infusion Technology for the professional colorist ensures optimal brilliant red results when added to the Tinta Color red shades.

The Keune Red Booster is a composition of intensifiers to enhance red colors. The Keune Red Booster will intensify the original red shades and create unlimited red intensity.
Tinta Color red shades - mixed with the Keune Red Booster - results in a vibrant intensive red color with super shine. Luminous red results can be accomplished even on dark levels.

Keune Red Booster contains a composition of color intensifiers and easily mixes into the Tinta Color formula. No additional steps are needed. Add 1 or 2 capsules, depending on color level and desired intensity, with the Tinta Color shades.

Red Booster is available in 10 pre-packed capsules.

Source: Keune

Dk hair expands business through relocation in San Diego

The DK hair salon will be relocated In the City of San Diego. The beauty salon is knew of one of the best and having one of the most impresionant growthing in last two years. The beauty salon offer treatments for hair, nail and face, cosmetics and manicure services. The salon it is adressed specially to busy clients.

DK hair Press Release:

DK hair, named by Salon Today as one of the fastest growing salons in the nation, announced today its relocation to 3785 6th Ave, Ste 100 in Hillcrest, a community within the City of San Diego. Just doors away from its previous location, the new salon is 200% larger, enabling owners David Valenica and Kenneth Bradshaw to offer an expanded line of beauty and well-bring treatments designed around today’s busy San Diego professionals.

“We’ve created a personal resource center for clients who have extremely busy lives. Our color, cut and makeup services are now complimented with new client-valued skin and body services. Our services are interconnected to address the needs of the whole client.

A facial, massage, color treatment or other services can be scheduled together, a time-saving luxury that is enveloped within a chic recluse from the pressures of busy lives,” stated owners Valencia and Bradshaw.

Dk hair’s new two-floor WiFi-access salon has been completely renovated to manage an unprecedented twenty-two workstations for haircutters and colorists. In addition, two private rooms have been built on the upper floor which offer clients dedicated massage and facial services. The salon also utilizes top-of-the-line products from L’Oreal® and Bumble & bumble® as well as a complete makeup and skincare line from TRUE®.

Source: DK hair

Motions(R) Boldly Establishes Itself as a Hairstyle Trendsetter With Its Chic New Coif, the Motions Mohawk

Roslyn Echols Baker, stylist and hair care expert created the newest hairstyle. The coiffure is destinated to women that want to be and to feel confidence and erotisme.

The Motions Press Release:

Motions(R), the leader in multi-cultural professional and consumer hair care products, leaps into the world of fashion with its edgy yet elegant new hairstyle, the Motions Mohawk. Motions chic new "updo" will turn heads in admiration toward any woman who dares to wear it. Whether she's heading to a special occasion or enjoying a night on the town, the Motions Mohawk will complement any fashionista's attire.

The trendy new hairdo was created specially for Motions by Roslyn Echols Baker, a licensed cosmetologist, stylist and hair care expert. According to Baker, she was looking for a way to give the mohawk style an elegant look, so she experimented, finally settling on a series of fantastically large, smooth pin curls up the middle of the head. "This is the new updo for the upcoming holiday season," Baker said.

"I can envision women in their formal gowns and after-five dresses sporting this trendy look at holiday parties." "But," she adds, "the style is also street-wise and will take a fashion-forward trendsetter to the clubs and concerts and demand the kind of attention she's looking for." The Motions Mohawk can be created on dry or wet hair, and can be personalized by adding extensions, colors or textures.

The finished style can remain in sculpted twists or the twists can be taken down to give the Mohawk a curly look. "The key to a flawless finish is in the product selection," Baker said. She used Motions At Home Salon Care Light Styling Foam, Sculpt & Twist Molding Creme, Light Hold Working Spritz and Smoothing Shine Serum. "The Motions products I used to create the style worked together to provide lustrous sheen, control, hold and manageability. They allowed me to move and sculpt the hair into place, while not weighing it down or leaving it stiff."

Motions Director of Global Marketing Robert Hudson said, "This is the perfect hairstyle to flaunt the versatility of our products. We create our styling line with the goal of giving women what they need to achieve looks that leave them feeling sexy and self-confident." For step-by-step directions on achieving the Motions Mohawk, check Sophisticate's Black Hair Styles and Care Guide's holiday issue which will arrive at newsstands in December 2007. MOTIONS(R) is the professional brand that gives a woman the look that gets her noticed, every time.

The MOTIONS woman will "Get the Look" at her stylist and "Keep the Look" with her MOTIONS AT HOME maintenance products. The brand began as a complete professional line for African-American hairstylists in 1993. It quickly became the preferred choice of professional stylists and soon added other components to the brand.

Source: The Motions