Nike's campaign with LeBron

Nike announced her newest campaign with LeBron. The campaign was realized with the agency Wieden & Kennedy et shows us how much LeBron has worked and that he still work for his job and love: basketball!

Nike Press Release:

Launching the Zoom LeBron V with a provocative and inspirational message, LeBron says in the new campaign that he's still improving his game, and he wants to encourage young basketball players to not just aspire to be him, but to be better than him. "I am LeBron James," he says at the end of the TV spot. "You don't want to be me. You want to be better than me."

The spot, which was produced by Nike in cooperation with advertising agency Wieden & Kennedy, is narrated by LeBron and features basketball highlights from his high school and NBA career. Throughout the ad, LeBron acknowledges that he's driven by the fact that he still has work to do and more challenges to face in order to be as good as he can be.

The commercial will be executed in 30-second and 60-second versions and will air on national networks as well as during NBA televised games on TNT, ESPN, ABC and Fox Sports Net. The spots will also appear on key digital sites and a print execution will appear in national sport publications as well as on billboards in Cleveland and New York City.

The Zoom LeBron V is engineered specifically for LeBron's game, and is available in the U.S. beginning November 15. The Zoom LeBron V provides ultimate lightweight protection and features full length Zoom Air cushioning and double stacked Zoom Air heel cushioning for optimum response. In addition to providing superior cushioning, the shoe has many design features that tie directly to LeBron such as a map of his hometown Akron, Ohio, on the inside of the tongue; a milk crate pattern on the ankle strap that is reminiscent of the "basket" LeBron used in his youth; and words from his inspired message "FAMILY", "PASSION" and "FEARLESS" stitched on the inside of the ankle strap.

Available for a suggested retail price of $140, the Zoom LeBron V will be sold in white, midnight navy-metallic gold. A second colorway of black-varsity crimson will be available on December 13.

In addition to unveiling a new commercial and the launch of the Zoom LeBron V, Nike will unveil a 110-foot high by 212-foot wide billboard in Cleveland featuring James looking skyward, with his arms outstretched and the tag line "We Are All Witnesses." The new LeBron billboard will be unveiled near Quicken Loans arena on October 31st just hours before LeBron and the Cleveland Cavaliers take to the court to open the new NBA season. The new billboard replaces a previous LeBron James billboard by Nike which captured LeBron delivering one of his signature dunks taken during his rookie season.

NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Cole Haan Holdings Incorporated, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment.

Source: NIKE, Inc.

Shoe Carnival participate to Johnson Rice Conference

A chain of over 290 fotwear stores Shoe Carnival Inc will participate at the Johnson Rice & Company Annual Consumer Conference. The Conference can be seen on the Internet and the informations will be also available on the Company site.

Shoe Carnival Inc Press Releae:

Shoe Carnival Inc a leading retailer of value-priced footwear and accessories announced that a member of the Company's management will be presenting at the Johnson Rice & Company Annual Consumer Conference.

The presentation is scheduled for Monday, October 29, 2007 at 11:15 a.m. Eastern Time. The presentation will be simultaneously broadcast on the Internet and will be available in the Investor Relations area of the Company's website.

For those unable to listen to the live broadcast, a replay will be available in the Audio Archives area of the Company's website for 30 days.

Shoe Carnival is a chain of 292 footwear stores located in the Midwest, South and Southeast. Combining value pricing with an entertaining store format, Shoe Carnival is a leading retailer of name brand and private label footwear for the entire family.

Source: Shoe Carnival Inc

Nike produce Nike Air Native N7 the first Native American shoes

After many studies Nike Inc decided to create special shoes for Native Americans in order to assure specific needs . The new collection named Nike Air Native N7 appeared in this purpose promote an active and healthy lifestyle.

NIKE, INC. Press Release:

Nike today unveiled the Nike Air Native N7, a unique athletic performance shoe designedspecifically for Native Americans. The Nike Air Native N7 is the result ofnearly two years of collaborative research, development and fit testing inpartnership with the Native American community. This first-of-a-kindperformance shoe is built on a new and unique last created to address thespecific fit and width requirements for the Native American foot. Theresult is a true Native fitting, performance product.

The Nike Air Native N7 shoe marks another milestone in Nike'slong-standing commitment to Native American communities. Profits from thesale of the Nike Air Native N7 will support "Let Me Play" programs onNative American lands that leverage sport to promote an active and healthylifestyle.

The Nike Air Native N7 shoe also embraces Nike's Considered designethos, where details in the development and design of the shoe are gearedto deliver sustainable innovation and reduce waste, without compromisingproduct performance. The Considered design ethos also honors thetraditional Native American Seventh Generation philosophy, an approach thatrespects the impact of decisions made today on seven generations. Theshoe's design draws inspiration directly from Native American culture.

The Nike Air Native N7 shoe and "Let Me Play" programs deepen Nike'slong-term commitments to challenge and address some of the specific healthand wellness issues that exist within Native American communities. A strongemphasis was placed on providing a performance product that would cater tothe specific needs of Native American foot shapes and help providemotivation to Native Americans predisposed to, or suffering from, healthissues that can be improved by leading physically active lifestyles.

As well as being built on a new Native specific last, the shoe isconstructed from the inside out to ensure significantly improved comfortand fit. This approach results in reduced seams and layering, while the useof performance foams at key points provides additional cushioning inspecific areas of the shoe. In combination these elements help to improveoverall fit and help wearers to avoid foot irritations caused byill-fitting footwear. Creating a shoe designed in this way is another stepin helping to promote and sustain physical activity and address healthissues prevalent within the Native American community.

"Nike is aware of the growing health issues facing Native Americans,"explained Sam McCracken, Manager of Nike's Native American Businessprogram. "Through the Nike Air Native N7 we are stepping up our commitmentto use our voice on a local, regional and national level to elevate theissue of Native American health and wellness. We believe physical activitycan and should be a fundamental part of the health and wellness of allNative Americans."

"The Nike Air Native N7 marks an important moment for us and is a greatexample of what can be achieved when we challenge ourselves to innovate fora better world," said Mark Parker, President and CEO of Nike, Inc. "Thisproduct represents innovation beyond athletic performance, helping toimprove Native American communities. It also exemplifies Nike's broadercommitment towards sustainable design and community involvement."

The Nike Air Native N7 project has been a true collaboration with theNative American community and key stakeholders engaged in the health andwellness issues surrounding Native American populations. Research hasengaged individuals from over 70 tribes as well as consulting podiatristsand members of Indian Health Services and the National Indian Health Board.

"Nike's development of the Nike Air Native N7 comes at a critical timefor the health and well-being of the Native American population," said Dr.Rodney Stapp, Chief Executive Officer for the Urban Inter-Tribal Center ofTexas, one of 36 urban Indian Health Centers funded by I.H.S. and aconsulting podiatrist on the Nike Air Native N7 project. "Today, more thanever, we are faced with rising rates of chronic diseases brought on inlarge part by overweight and inactivity and for which physical activity isa noted step in the prevention of such diseases. The fact that Nike hasbeen a long-time advocate for physical activity on Native Lands through itsNative American Business Program speaks volumes to its true understandingof the growing need to tackle Native American health issues with thepositive antidote of movement and sport."

The Nike Air Native N7 is a Nike+ enabled fitness shoe designed for arange of sports and activities. The Nike Air Native N7 will only beavailable through Nike's Native Business Program as an additional way forNative American communities to provide Nike product incentives atpreferential prices to their members through health promotion and diseaseprevention programs.

ABOUT NIKE, INC. (NYSE: NKE)

Based near Beaverton, Oregon, Nike is the world's leading designer,marketer and distributor of authentic athletic footwear, apparel, equipmentand accessories for a wide variety of sports and fitness activities. Whollyowned Nike subsidiaries include Converse Inc., which designs, markets anddistributes athletic footwear, apparel and accessories; NIKE Bauer HockeyInc., a leading designer and distributor of hockey equipment; Cole Haan,which designs, markets, and distributes fine dress and casual shoes andaccessories; Hurley International LLC, which designs, markets anddistributes action sports and youth lifestyle footwear, apparel andaccessories and Exeter Brands Group LLC, which designs and markets athleticfootwear and apparel for the value retail channel.

Let Me Play

Let Me Play -- Nike's new signature community effort -- will expand thecompany's commitment to sports and physical fitness for youth through therecognition that by playing sports, young people can make themselves, theircommunities and their world better. In addition to building surfaces forplay, Let Me Play provides grants and product donations to support youngpeople in their quest for sport; and it brings volunteers, organizationsand decision-makers together to improve opportunities that help youth growup healthy and active.

SOURCE NIKE, INC.