David's Bridal Unveils Exclusive Online Bridal Dress Collection

Because of the growth of the revenue from salin bridal gowns, David's Bridalshop decided to sale on-line a line of 14 beautiful bridal gowns. The new fashion trend in the area it is recognized in this dresses but also the good price that they have (it starts from $99 up to $ 200).

David's Bridal Press Release:

According to recent studies,online sales of wedding gowns accounted for 5.5% of sales in 2006, with6.5% projected for 2007 - a potential increase of nearly 20% in just oneyear. In response to this growing trend and in an effort to meet the needsand preferences of today's brides-to-be, David's Bridal - the nation'sforemost bridal retailer - recently launched the db Online Collection, thecompany's foray into selling bridal dresses via their website. Theimpressive collection of fourteen beautiful new bridal styles is soldexclusively atwww.davidsbridal.com.

With prices starting at $99 and most dresses retailing for under $200,the db Online Collection offers affordable luxury with new trend-drivenstyles, available in either white or ivory. A dress featuring color accentswill be added later this month. The collection offers a multitude ofsilhouettes ranging from A-line to ball gown to sheath, and all styles areavailable in missy sizes (2 - 16) and David's Bridal Woman sizes (14W -26W). Images and video are shown on both missy and plus size models so allbrides can easily visualize their wedding day look. An online fit andsizing guide helps customers find the perfect style for their body type andpersonality.

As part of the company's ongoing effort to add value and improve thebridal shopping experience, David's creative team implemented an innovativeidea for capturing the beautiful movement of the db Online Collectiondresses. The industry leader is among the first to integrate cutting-edge"motion" technology that enables fashion photographs to seamlessly come tolife right on the product pages. Using this unique feature, brides can seehow each dress will move and how it will appear from all angles, withoutthe interference of a pop-up or video player. To further enhance theshopping experience and provide a better feel for the intricate dressdetails, brides are able to zoom into product images to view theembellishments and fabrics. Brides can also "virtually try on" dresses inthe db Online Collection using David's proprietary Dress Your Wedding tool.

The introduction of the db Online Collection gives brides-to-be theability to select from an even greater assortment of high-quality, elegantstyles for their big day, from the comfort and convenience of their ownhome. Each dress is specially constructed with an easy, flattering fitdesigned to boost confidence in online ordering and ensure the dressesarrive in "ready to wear" condition.

In addition to the launch of the db Online Collection, David's recentlyadded online product ratings and reviews to the entire David's Bridalassortment, using their signature "heart" logo in lieu of "stars."Customers can easily enter their review of products and upload associatedphotos or videos, allowing all website visitors the ability to shareopinions and gain insight from real brides' experiences.

"The launch of db Online Collection and additional online featuresemphasize David's Bridal's commitment to providing an unparalleledselection of beautiful styles, at affordable prices, to best suit brides'shopping habits," says Robert Huth, President and CEO of David's Bridal."The David's Bridal name promises superior quality and fashion-forwarddesign, as well as the ultimate in shopping convenience. We're pleased tocontinue to enhance the customer experience for our brides and arecommitted to expanding our online offerings in 2008."

Every db Online Collection style is available for immediate deliveryand may be returned via mail only (seewww.davidsbridal.com for shippingand return details). Online bridal gown customers are entitled to David'sBridal Rewards savings and are encouraged to visit any of the 280+nationwide David's Bridal stores to complete their wedding day look withalterations, accessories and bridal party attire. For additionalconvenience, davidsbridal.com also offers coordinating invitations, giftsand favors to further personalize a bride's big day, as well as links topartner websites that offer gift registry, travel, photography and otherservices.

About David's Bridal

With more than 50 years of bridal experience, David's Bridalunderstands the importance of providing brides-to-be with a vast selectionof exquisitely crafted dresses, available at affordable prices. Today, withmore than 280 locations nationwide, David's Bridal continues to expand itsretail store locations, while maintaining its philosophy of superiorquality, value and service. To locate a store nearby, consumers can call1-877-693-BRIDE or visitwww.davidsbridal.com

Source: David's Bridal