Gap celebrates first anniversary of global launch of Gap (product) red

Gap Inc. is one of the world's largest specialty retailers, with more than 3,100 stores and fiscal 2006 revenues of $15.9 billion.

Don Fisher, Gap Inc. Founder and Chairman Emeritus, afirm : "I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle."

Gap Press Release:

Gap is proud to
introduce its latest marketing campaign for (PRODUCT) RED, a for-benefit
brand designed to help eliminate AIDS in Africa. Captured by acclaimed
photographer Annie Leibovitz and featuring a diverse cast of
socially-conscious celebrities, the new campaign underscores the idea that
it is possible for an individual to change the world.

"Since launching last year, (PRODUCT) RED has contributed more than $45
million to the Global Fund to finance programs that help women and children
affected by HIV/AIDS in Africa," said Marka Hansen, president of Gap Brand
North America. "Gap is honored to be a partner of (PRODUCT) RED and we're
excited to continue creating special, limited edition collections that help
raise awareness of the epidemics facing Africa, while inspiring people to
make a difference in the lives of others."

Built around a theme of change, Gap's latest print campaign features
celebrities photographed as individuals or together with special friends
and loved ones. Each individual in the campaign wears a Gap (PRODUCT) RED
item in a way that expresses their own personal style. Thought-provoking
questions, such as "Can the shirt off your back change the world?" and "Can
the next generation change the world?" accompany the images, helping
capture the emotion and power of the individuals in the campaign. Three new
celebrities appear in the campaign -- actress Anne Hathaway; Grammy
Award-winning artist John Legend surrounded by the African Children's
Choir; and Grammy Award-winning musician and producer Wyclef Jean embracing
his daughter Angelina. The campaign also reintroduces a series of images
that debuted this summer of Terrence Howard and his three children Hunter,
Aubrey and Heaven; Natalie Maines alongside her sons Beckett and Slade; and
Abigail Breslin with her friend Curious George.

Developed by Laird + Partners, Gap's creative agency, the print
campaign is running in November issues of magazines including Vogue, Vanity
Fair, Harper's Bazaar, Elle, Glamour, Lucky, Marie Claire, GQ and Details.
The campaign will also appear in The New York Times and weekly magazines
including US Weekly, Rolling Stone and Entertainment Weekly. In addition,
the campaign will be featured in Gap stores, online, and outdoor in select
markets.

As part of Gap's partnership with (PRODUCT) RED, half the profits from
Gap's sales of Gap (PRODUCT) RED collections go directly to the Global Fund
to help finance AIDS programs in Africa with a focus on women and children.
This month, Gap will introduce the (2 WEEKS) T-shirt, a limited edition
T-shirt featuring a compelling message about the direct impact that
contributions from the sale of this T-shirt will make to the Global Fund.
These funds will support programs which provide HIV/AIDS prevention, care
and treatment in Africa. Contributions from the sale of the (2 WEEKS)
T-shirt are equivalent to the average cost of 2 weeks of antiretroviral
(ARV) medicine in Africa which, along with appropriate nutrition and care,
enables people living with HIV to lead healthy, normal lives. To celebrate
the debut of this special item, Gap's new ad campaign features Anne
Hathaway and John Legend wearing the (2 WEEKS) T-shirt. The T-shirt will be
available at gap.com beginning Oct. 5 and will be available in select Gap
stores nationwide later this month.

One year ago, Gap introduced its first (PRODUCT) RED collection for men
and women comprised of items rooted in classic Gap product categories such
as T-shirts, hoodies, jeans and accessories. Earlier this year, babyGap and
GapKids introduced (PRODUCT) RED collections made especially for babies and
kids including bodysuits for babies with playful "(RED)" words like
DELIVE(RED) and DIAPE(RED), and T-shirts with kid-inspired graphics and
embellishments. All of these items are branded Gap (PRODUCT) RED and
feature subtle, distinct details inspired by (RED).

About Gap Inc.

Gap Inc. is a leading international specialty retailer offering
clothing, accessories and personal care products for men, women, children
and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand
names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than
3,100 stores in the United States, the United Kingdom, Canada, France,
Ireland and Japan. In addition, Gap Inc. is expanding its international
presence with franchise agreements for Gap and Banana Republic in Asia and
the Middle East. For more information, please visit ww.gapinc.Com.

About (RED)(TM) and (PRODUCT) RED

(RED)'s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help fight AIDS in Africa.
Companies whose products take on the (PRODUCT) RED mark contribute a
significant percentage of the sales or portion of the profits from that
product to the Global Fund to help finance AIDS programs in Africa, with an
emphasis on the health of women and children. Current partners are:
American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, and
Motorola. MySpace.com is the first media sponsor in the United Kingdom and
MTV Networks is the first media sponsor in the US.

Since its launch in the spring of 2006, (RED) has contributed more than
$45 million to the Global Fund. (RED) money is already at work in
Swaziland, Rwanda and Ghana and has already helped provide more than three
hundred thousand HIV positive mothers with the treatment needed to help
ensure that their children are born healthy and helped put more than 30,000
people on lifesaving antiretroviral medicine.
For more information, visitwww.joinred.com.

About the Global Fund

The Global Fund to fight AIDS, tuberculosis and malaria is a unique
global public-private partnership dedicated to attracting and disbursing
additional resources to prevent and treat HIV/AIDS, tuberculosis and
malaria. This partnership between governments, civil society, the private
sector and affected communities represents a new approach to international
health financing. The Fund works in close collaboration with other
bilateral and multilateral organizations to supplement existing efforts
dealing with the three diseases. The Global Fund finances one fifth of all
global efforts to fight AIDS and two thirds of global expenditure to fight
tuberculosis and malaria.

Source: Gap Inc.