Fiorana Debuts into Apparel Market at the Dallas Fashion Week

The company of jeans Fiorana, Inc. who creates jeans at good prices and good quality will mark the presence on the market of apparel during Dallas International Fashion Week who will take place in Sallas between 21-24 October, 2007. Fiorana, Inc. it's adressed to busy and modern woman.

Fiorana, Inc. Press Release:

Fiorana, Inc. a designer denim jeans and accessories company will be making its way into apparel boutiques across the country this spring and will be debuting their unique denim designs for both the Latin and Anglo “Missy” market, at the SCENE Temp Show at the Dallas Market Center during Dallas International Fashion Week (October 21-24).

Fiorana will be located on the 13th floor at booth 13-608.Haven’t heard of Fiorana? Fiorana, Inc. is an international denim company specializing in designer jeans tailored for today’s modern woman. You see, most Americans own an average of eight (8) pair of loose, baggy, original, or boot-cut style jeans. Yet finding that perfect fitting pair of stylish jeans is a constant journey.

Fiorana believes that by utilizing the best indigo and the right combination of fiber content, we can provide a jean that will meet the consumer’s need for this perfect fit designer jean. And, if you are of the Latina body type, most designer jeans just don’t fit; they differ in hip, thigh and waist structure So, Fiorana has developed a Latin cut jean specifically for the growing US Hispanic market.Here’s the clincher.

Sure, Fiorana uses high quality (indigo) denim in their jeans and are comparable in quality to the up-scale designer brand jeans but the real draw is the price; Fiorana jeans are a third of the price than most designer brand jeans! Mike Braden, Founder of Fiorana comments, “I wanted to give women a chance to have the same look, fit and feel of the $200-$400 designer jeans, at a price most can afford” Fiorana also offers designer men’s jeans using the same high quality. Fiorana is not just about designer jeans; they also offer accessories that will spice up anyone’s wardrobe.

They offer a whole line of leather belts beautifully decorated with flare and a line of chic hot tops that accentuate Fiorana’s designer jeans.Fiorana is currently manufacturing and selling into the South American and European markets and is now starting to offer their quality products to North America. There approach is simple… They will cater to the “specialty stores” on a National basis, initially focusing on the Missy Market. In addition, Fiorana offers private labeling for those stores that would like to sell their own brand name.

Juliana Ramirez, co-founder and designer remarks: “We have never been questioned on our quality and with the problems of some of the large denim importers, Fiorana, has the solution by providing the best in price and quality”.

Source: Fiorana, Inc.

Dallas International Fashion Week Ready to Launch in October 2007

The international Dallas fashion week will take place around Dallas, between 21 and 24 of October, 2007. The festival takes place every year in March and October and includes in the show fashion icons and international models. Tickets are priced between $45 and $150; all the revenue is donated to DiFW charitable partners.

LIVEstyle Entertainment Press Release:

Producers LIVEstyle Entertainment
together with founding sponsor Dallas Market Center ("DMC"), announce the
exciting details for Dallas international Fashion Week. The program will
bring the runway experience of fashion markets directly to both the public
and fashion industry attending the Apparel & Accessories market held
October 21 - 24, 2007 via a series of fashion events taking place around
Dallas.

Designers participating and attending include fashion icons Bradley
Bayou, Alvin Valley, and Nicole Miller along with international designer
Farah Angsana Paris Couture, local Dallas designer Abi Ferrin, Project
Runway designer Malan Breton, and celebrity designer Jaime Pressly for
J'aime as well as others. International models set to appear as event
ambassadors include Helena Hudova, Nicola Breytenbach, Aneta Kuklova, and
Katie Rost.

A limited quantity of tickets to all fashion shows will be made
available for purchase at www.elle.com/dallasfashionweek.com on October 2nd.
Tickets are priced at $45 - $150 with 100% of ticket revenues to benefit
DiFW charitable partners.

All designer fashion shows will be staged in a custom built fashion-
theater located within The Grand Pavilion at the Trade Mart. All attending
guests will enjoy a VIP lounge designed by Praeda Ultra Lounge complete
with massive bar, DJ booth and plasma monitors. Libations will be offered
complimentary by official sponsors V Way of Life, Barefoot Wines and
Budweiser Select. Official cosmetic sponsor and Dallas based company, Mary
Kay, Inc., one of the largest direct selling skin care and color cosmetics
companies in the world, will be front-of-house offering product gifts and
styling tips for attending guests while its team of professional make-up
artists will be backstage styling the make-up on models for all fashion
shows.

Other featured sponsors will include Lufthansa Airlines, and Hotel
Palomar Dallas, which will host all celebrity and designer guests at the
luxury hotel. Media partner Modern Luxury Dallas will print and distribute
the official DiFW program at all events as well as recapping all the
coverage from the events along with editors for ELLE.com.

Plans are in place to hold Dallas International Fashion Week
semi-annually with fashion shows and events each March and October tied to
major Apparel Markets in Dallas.

Source: LIVEstyle Entertainment