Friday, October 5, 2007

Dallas International Fashion Week Ready to Launch in October 2007

The international Dallas fashion week will take place around Dallas, between 21 and 24 of October, 2007. The festival takes place every year in March and October and includes in the show fashion icons and international models. Tickets are priced between $45 and $150; all the revenue is donated to DiFW charitable partners.

LIVEstyle Entertainment Press Release:

Producers LIVEstyle Entertainment
together with founding sponsor Dallas Market Center ("DMC"), announce the
exciting details for Dallas international Fashion Week. The program will
bring the runway experience of fashion markets directly to both the public
and fashion industry attending the Apparel & Accessories market held
October 21 - 24, 2007 via a series of fashion events taking place around
Dallas.

Designers participating and attending include fashion icons Bradley
Bayou, Alvin Valley, and Nicole Miller along with international designer
Farah Angsana Paris Couture, local Dallas designer Abi Ferrin, Project
Runway designer Malan Breton, and celebrity designer Jaime Pressly for
J'aime as well as others. International models set to appear as event
ambassadors include Helena Hudova, Nicola Breytenbach, Aneta Kuklova, and
Katie Rost.

A limited quantity of tickets to all fashion shows will be made
available for purchase at www.elle.com/dallasfashionweek.com on October 2nd.
Tickets are priced at $45 - $150 with 100% of ticket revenues to benefit
DiFW charitable partners.

All designer fashion shows will be staged in a custom built fashion-
theater located within The Grand Pavilion at the Trade Mart. All attending
guests will enjoy a VIP lounge designed by Praeda Ultra Lounge complete
with massive bar, DJ booth and plasma monitors. Libations will be offered
complimentary by official sponsors V Way of Life, Barefoot Wines and
Budweiser Select. Official cosmetic sponsor and Dallas based company, Mary
Kay, Inc., one of the largest direct selling skin care and color cosmetics
companies in the world, will be front-of-house offering product gifts and
styling tips for attending guests while its team of professional make-up
artists will be backstage styling the make-up on models for all fashion
shows.

Other featured sponsors will include Lufthansa Airlines, and Hotel
Palomar Dallas, which will host all celebrity and designer guests at the
luxury hotel. Media partner Modern Luxury Dallas will print and distribute
the official DiFW program at all events as well as recapping all the
coverage from the events along with editors for ELLE.com.

Plans are in place to hold Dallas International Fashion Week
semi-annually with fashion shows and events each March and October tied to
major Apparel Markets in Dallas.

Source: LIVEstyle Entertainment

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