Launch for the New Chloe Fragrance: Chloe Eau De Parfum

A new fragrance of Coty "Chloe Eau de Parfum" was launched yesterday, October, 6, 2007. A big party was organised for the launch of "Chloe Eau de Parfum" :
over 800 people welcomed to the Hotel de la Monnaie from Paris, France.

The event was animated by three DJs: DJ Olympia, DJ 24 Court and Maud from Scratch Massive. The frgrance will be on sale starting February 2008.


"On Saturday, October 6, 2007, the Coty
Prestige fragrance company organized a major event at the Hotel de la
Monnaie in Paris to present the new Chloe fragrance to the international
press, VIPs and trendsetters from all over the world.

Michele Scannavini, President of Coty Prestige, and Ralph Toledano, CEO
of Chloe, welcomed almost 800 people to the Hotel de la Monnaie,
redecorated for the occasion in the style of the new fragrance.

The three muses from the advertising campaign also attended the party:
French actress Clemence Poesy, on the big screen shortly in the new film by
Martin McDonagh, In Bruges; American actress Chloe Sevigny, starring in the series Big Love; and finally, Anja Rubik, top model who can also be spotted in the Chloe fashion campaigns.

The highly awaited fragrance was showcased in a room reserved only for
women, who were able to discover the fragrance with its powdery rose notes.

They were also invited to have their photos taken in a setting that evoked
the advertising campaign.

The party moved to the beat of three very fashionable DJs: DJ Olympia, DJ 24 Court and Maud from Scratch Massive. For the finale, the guests were treated to an exclusive concert by The Kills, who performed tracks from their new album set for release in 2008.

The guests included Lily Cole, Mary-Kate Olsen, Aure Atika, Ludivine
Sagnier, Ellen von Umverth, Joey Starr, Julie Depardieu.

Chloe Eau de Parfum will be available in February 2008.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a
recognized leader in global beauty with annual net sales exceeding $3.2 billion.

Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-
prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe,
Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster,
Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne
Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes
adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kate Moss, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin*, Rimmel, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.


Coty and Puig have a strategic partnership for the distribution of the
perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and
Comme des Garcons in the U.S. and Canada.

For additional information about Coty Inc., please visitwww.coty.com.
*European license only."


Source: Prnewswire