Armani Tower

On November, 2, 2007 Armani launched the site Armani/Ginza Tower a destination fashion and lifestyle retail experience, offering fashion and accessories, the home collection, a Nobu restaurant and an Emporio Armani Caffe, an Armani Privé nightclub, a flower shop and bookstore and a fragrance and cosmetics counter.

Armani Press Release:

Giorgio Armani is pleased to announce the launch of the Armani/Ginza Tower official website at www.armaniginzatower.com, available in Italian, English and Japanese languages, offering a range of information about the building, the collections and the exclusive services that the new concept store will offer. The website officially went online on November 2nd.

The imposing Armani/Ginza Tower, which opens today, November 6th, is the next in a series of unique concept stores pioneered by Giorgio Armani in 2000, when he opened Milan’s Armani/Manzoni store: a destination fashion and lifestyle retail experience, offering fashion and accessories, the home collection, a Nobu restaurant and an Emporio Armani Caffe, an Armani Privé nightclub, a flower shop and bookstore and a fragrance and cosmetics counter.Two further locations followed: Armani/Funf Höfe in Munich and Armani/Chater House in Hong Kong, now to be joined by the Armani/Ginza Tower and, in 2008, the recently announced Armani/Fifth Avenue concept store in New York.

The new website, realized in collaboration with the website development agency Create the Group, offers the possibility to discover virtually the Armani/Ginza Tower concept store and will be divided into six main sections: the Building, Design Philosophy, Ginza Tower Collections, Exclusive Services, Ginza Area and News & Press.

‘The Building’ section allows visitors to see all the images and details for what each of the 12 floors has to offer: the Giorgio Armani boutique and the Emporio Armani store, the Armani/Casa interior design collection, the world’s first ever Armani/Spa and the Armani/Ristorante, and the Armani/Privé lounge bar.

‘Design Philosophy’ hosts a video where Mr Armani welcomes visitors and introduces his collaboration with architects Doriana and Massimiliano Fuksas, explaining the inspirations behind the Armani/Ginza Tower design philosophy.

The ‘Special Collection’ allows visitors to discover the limited edition series of Giorgio Armani and Emporio Armani apparel and accessories inspired by the building’s gold and black colour theme featuring a special Armani/Ginza Tower label, which will only be available at that location.

In the ‘Exclusive Services’ section, visitors can discover the unique aspects of the Armani/Ginza Tower, including the first-ever Armani/Spa, the Armani/Ristorante and the Armani/Casa Interior Design Service. In addition, the visitors can also make a reservation for a private appointment through a telephone number that will be indicated for each service.
Finally, while the ‘Ginza Area’ gives specific details about this historic location and its secrets, the ‘News & Press’ section will showcase a selection of interesting articles and press releases regarding the Armani/Ginza Tower.

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 128 A/X Armani Exchange stores, 18 AJ Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 25 Armani Casa stores in 46 countries. The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.

Source: Armani