L'Oreal Hip Pigments

What can you do with only $ 10? but with $12? L'Oreal Paris suggests us what to do with this insignifiant sum of money in order to keep and improve our beauty.

L'Oreal Paris Press Release:

Just when you thought the L'Oreal Paris HIP High Intensity Pigments collection had it all, L'Oreal Paris introduces two new eye products with breakthrough formulas, high-pigment color, and professional tools to create signature, "hip" eye looks. New HIP High Intensity Pigments Color Truth Cream Eyeliner, the first cream eyeliner at mass*, and HIP High Intensity Pigments Color Rich Cream Crayon, a pearlescent effects, dual-purpose shadow and liner, provide countless new style options from HIP High Intensity Pigments, the collection known for its intense color and incredible wear.HIP High Intensity Pigments Color Truth Cream Eyeliner

This long-wear, cream eyeliner brings with it a new level of flexibility and high pigment color options. Packaged with a professional, angled brush for amazing flexibility that allows you to define eyes with thin, subtle lines, or to create bolder, thicker lines with the flat side of the brush, HIP High Intensity Pigments Color Truth Eyeliner glides on for smooth lines that can even be smudged for smoky effects. With five intense color shades, from carbon black to teal, women can now create looks from defined to dramatic with an advanced eyeliner formula.

Benefits:

-- Cream, longwear formula goes on smooth without skipping
-- Creates thin, subtle lines or thicker lines for more drama
-- Blends easily for more artistic effects

Suggested retail price $12.00.

HIP High Intensity Pigments Color Rich Cream Crayon
New HIP High Intensity Pigments Color Rich Cream Crayons offer a unique way to shade lids or line eyes with rich, highly pigmented color. Unlike traditional powder shadows, these cream crayons deliver pearlescent color effects in an easy to apply formula that can be worn across the entire lid or sharpened to use as an eyeliner. Dual-purpose and mess-free, HIP High Intensity Pigments Color Rich Cream Crayons come in an innovative, twist up, crayon-like packaging with a built in sharpener. Now you can decide on the spot how you want to "color" your eyes with six rich, pearlescent shades of these creamy crayons.

Benefits:

-- Dual purpose shadow and liner
-- Smooth, blendable color with a pearlescent finish
-- Long-wear, easy to apply formula

Suggested retail price $10.00.

Available Fall 2007 at chain drug and mass market retailers nationwide.

Source: L'Oreal Paris