Eco style trend or fad?

Are you a "green person"? Do you love the environnement? Is the ecoa future trend or fad?

The Institute for International Research Press Release:

Al Gore’s Nobel Prize is sure to further boost the world’s growing attention on the plight of the environment and sustainability. The eco-chic movement is on a roll. Nielsen Buzz Metrics reports that the hype surrounding “green” and “sustainability” spiked 169% in the past year. And prolonged online buzz suggests this movement is more than just a passing fad.

The trend is reflected in the demand for organic cotton clothing, which doubled between 2005 and 2006, according to the Organic Consumers Association. But while it’s growing faster than demand for organic food, organic cotton still represents a very small percentage of the total market.

The biggest inhibitor to broader market acceptance is cost. Most consumers, 95% of the public, including 88% of frequent organic food buyers, believe organic food is more expensive, according to a Harris Poll released last week.

The poll found that 7% of all adults report buying organic food “all or most of the time.” Another 31% buy organic occasionally. Not surprisingly, the demographics of organic food buyers, reveals a big slant to college graduates (11%), liberals (11%), Westerners (10%), Echo Boomers (those aged 18-30; 10%), and Gen Xers (those aged 31-42; 9%).

Meanwhile, legendary real estate “artist” Frank McKinney is building the world’s largest and most expensive certified, green mansion in Palm Beach County, Florida. McKinney who is creating this project based without buyer in mind, says the price tag for “Acqua Liana” will be a heady $29 million.

With Hollywood and real estate developers pushing the concept on the population at large, it’s clear that the green trend will accelerate significantly in years to come.
If you wish to find out more about where eco style is really going, attend the symposium GREEN IS GOOD, eco-trends, sustainability and social responsibility. as part of the Future Trends conference, November 11- 14 , 2007 in Key Biscayne, Florida.

Source: The Institute for International Research