Coty Prestige and Chloe Announce the Press Launch of a New Chloe's Women's Fragrance

Detaining more than 57 boutiques all over the world, with 42 % sales generated in Europe and 25 % in United States Chloe decided to start collborate with Coty Company. Together the two companies consider that will have a straight position on the worldwide market of selective designer fragrance brands.

Coty Prestige Press Release:

Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date from February 2008.
As a reminder, the Coty group has overseen Chloe fragrances since the acquisition of the Unilever prestige sector in July 2005.

Michele Scannavini, President of Coty Prestige, comments: "This acquisition was an important step in Coty's development. The group now holds the leading position on the worldwide fragrance market. Today, Chloe considerably strengthens our designer fragrance offer.

The launch of the new fragrance is a major step for us. This new women's fragrance reflects the values of the Chloe brand: a contemporary vision of femininity, both aspirational and universal."
Ralph Toledano, CEO of Chloe, announces: "The launch of a new Chloe fragrance is an event that is as important as it is eagerly awaited by our brand. This new women's fragrance arrives after Chloe Collection, created in 2005. We hope that it will make its way into the family of great classics."

With Chloe, Coty aims to considerably strengthen its position on the worldwide market of selective designer fragrance brands.

"The new Chloe fragrance incarnates the spirit and values of the brand: eternally feminine and trendy fashion. We will distribute this new fragrance on the selective circuit as of February 2008 in Europe and the United States, Canada, Southeast Asia, Japan, Australia and the Middle East," points out Michele Scannavini.

Founded in 1952 by Gaby Aghion, Chloe has belonged to the Richemont luxury group since 1985. Since its creation, the brand has always hired young talents who have quickly become great designers, such as Karl Lagerfeld in 1966, Martine Sitbon in 1980, Stella McCartney in 1997 and Phoebe Philo in 2001. On October 11, 2006, Paulo Melim Andersson took over the reins and became Artistic Director for the brand. Today's young stars have fallen in love with this new form of elegance, just as the Hollywood stars of yesteryear did before them.

Chloe is seeing rapid worldwide expansion: 57 boutiques throughout the world with upcoming openings planned for Los Angeles and Las Vegas. 40% of worldwide Chloe sales are generated in Europe, 25% in the United States. About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales exceeding $3.2 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kate Moss, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin(i), Rimmel, Shania Twain, Stetson, Tonino Lamborghini and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S. and Canada.

Source: Coty Prestige