Wednesday, September 26, 2007

Motions(R) Boldly Establishes Itself as a Hairstyle Trendsetter With Its Chic New Coif, the Motions Mohawk

Roslyn Echols Baker, stylist and hair care expert created the newest hairstyle. The coiffure is destinated to women that want to be and to feel confidence and erotisme.

The Motions Press Release:

Motions(R), the leader in multi-cultural professional and consumer hair care products, leaps into the world of fashion with its edgy yet elegant new hairstyle, the Motions Mohawk. Motions chic new "updo" will turn heads in admiration toward any woman who dares to wear it. Whether she's heading to a special occasion or enjoying a night on the town, the Motions Mohawk will complement any fashionista's attire.

The trendy new hairdo was created specially for Motions by Roslyn Echols Baker, a licensed cosmetologist, stylist and hair care expert. According to Baker, she was looking for a way to give the mohawk style an elegant look, so she experimented, finally settling on a series of fantastically large, smooth pin curls up the middle of the head. "This is the new updo for the upcoming holiday season," Baker said.

"I can envision women in their formal gowns and after-five dresses sporting this trendy look at holiday parties." "But," she adds, "the style is also street-wise and will take a fashion-forward trendsetter to the clubs and concerts and demand the kind of attention she's looking for." The Motions Mohawk can be created on dry or wet hair, and can be personalized by adding extensions, colors or textures.

The finished style can remain in sculpted twists or the twists can be taken down to give the Mohawk a curly look. "The key to a flawless finish is in the product selection," Baker said. She used Motions At Home Salon Care Light Styling Foam, Sculpt & Twist Molding Creme, Light Hold Working Spritz and Smoothing Shine Serum. "The Motions products I used to create the style worked together to provide lustrous sheen, control, hold and manageability. They allowed me to move and sculpt the hair into place, while not weighing it down or leaving it stiff."

Motions Director of Global Marketing Robert Hudson said, "This is the perfect hairstyle to flaunt the versatility of our products. We create our styling line with the goal of giving women what they need to achieve looks that leave them feeling sexy and self-confident." For step-by-step directions on achieving the Motions Mohawk, check Sophisticate's Black Hair Styles and Care Guide's holiday issue which will arrive at newsstands in December 2007. MOTIONS(R) is the professional brand that gives a woman the look that gets her noticed, every time.

The MOTIONS woman will "Get the Look" at her stylist and "Keep the Look" with her MOTIONS AT HOME maintenance products. The brand began as a complete professional line for African-American hairstylists in 1993. It quickly became the preferred choice of professional stylists and soon added other components to the brand.

Source: The Motions

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