Monday, September 24, 2007

New fashion! Betty Spaghetty - World’s First ‘Mix Her Up’ Fashion Doll

The most intriguing hair fashion for little girls it’s now available in one hair salon. The wonderful doll Betty Spaghetty(R) – have for each doll a unique collection of handbags, accessories, clothes and shoes. The ‘Spaghetty’ Locks debuts with Celeb Stylist Hair Salon Party and Interactive Website.
The Ohio Art Company Press Release :
World-renowned hair stylist, TimRogers and his team of celebrity hair gurus created “Spaghetty- inspired” locks on a crowd of NYC girls to help launch the year’s highly anticipated new fashion doll. The only “Mix Her Up” fashion doll that combines fashionand activity play, BettySpaghetty features interchangeable body parts, awardrobe of the hottest new outfits, a collection of trendy accessories,and an array of beads and charms to accessorize her signature spaghetti-like locks.
First introduced back in 1998, Ohio Art redesigned the doll to appeal to today’s girls on and off-line, as it launches BettySpaghetty with an interactive website and national TV advertising campaign this month.”It’s great to see the return of Betty Spaghetty,” says Chris Byrne,contributing editor for Toy Wishes magazine, aka The Toy Guy(R). “She wasthe fresh new face in the fashion industry and revolutionized fashion dollplay for little girls. The new line is not only beautiful, it combines a unique fashion play pattern with up-to-the-minute styling and an in her ent innocence that girls-and their parents-are likely to find irresistible”, heads.
Available in a variety of themes such as Wild Style(TM), FashionFrenzy(TM), and Go-Go Glam(TM), each Betty Spaghetty doll has a uniquecollection of themed accessories such as chic handbags, unique hairadd-ons, as well as cell phones and even a snowboard. Girls can take Betty Spaghetty apart and put her back together to create nearly endless fashion possibilities.
Girls can dress and accessorize their own Betty Spaghetty doll with a virtual closet of clothes, beads and “spaghetty” hair. The website also features a social networking feature for girls to communicate with Betty Spaghetty.
Dr. Robi Ludwig, nationally known psychotherapist, author and TV host attended the Betty Spaghetty salon event with her daughter, Jaimie. She notes, “Betty Spaghetty is a wonderful doll for children. She stimulates good, clean, innocent fun and perhaps best of all, Betty is a very creative toy.” She adds, “My daughter, Jaimie and I really enjoyed exploring all of the different and fashionable ways we could get Betty Spaghetty to look. I wish my hair had as many possibilities!”
In addition to getting their hair styled à la Betty Spaghetty at the salon event, every girl had a blast building her own Betty Spaghetty doll and styling the funky, colorful hair strands with beads and braids. “Betty Spaghetty is a fashion icon for today’s young girls that
encourages creativity and individuality in a funky, girly way”, says Tim Rogers, Spokesperson for Charles Worthington Haircare and head stylist of the Betty
Spaghetty Celeb Salon Event. ”My team and I were thrilled to create heads full of braids and beads in Betty Spaghetty’s honor!” Betty Spaghetty will be available in themed sets and with price points ranging from $5.99 — $19.99. “We are delighted to present little girls everywhere with BettySpaghetty — the hottest fashion doll to hit the market this year,” says Martin Killgallon, Director of Marketing, The Ohio Art Company. “Our research has shown that there is a strong demand for Betty Spaghetty. Moms and girls really want a doll that can be personalized and that offers a fun combination of activity and fashion doll play”, he adds.
SOURCE The Ohio Art Company

No comments: