Payless against Breast Cancer

Payless started the ware with cancer. Only with $2 the symbol of this ware coul be bought from Payless stores. In 3 years Payless have raised over 1.5 milion $ for this fight.

Payless Press Release:

This October, Payless will inspire shoppers to wear their heart near their sleeve by sportingPayless' specialty breast cancer awareness item -- a slip-knot braceletwith a metal charm featuring the breast cancer awareness ribbon centered ina heart. The nation's largest specialty footwear retailer is, once again,selling a limited-edition, must-have breast cancer awareness item for just$2 in all its stores and Payless.com(R) -- enabling everyone to support thecause.

"As in years past, Payless is really making $2 count this October,"said Matt Rubel, chief executive officer and president for Payless. "We areon a mission to democratize fashion and design in the footwear andaccessory category and our breast cancer awareness item is no exception.Our slip-knot bracelet is a must-have item of the season, and with its lowprice point and availability chain-wide, it is an affordable, easy andstylish way for women across America to show their support and contributeto this important cause."

This is Payless' fourth annual Taking Steps to Fight Breast Cancerprogram to benefit breast cancer research and outreach programs. Over thepast three years, Payless and its customers have raised more than $1.5million for the Susan G Komen for the Cure, the leader of the breast cancermovement. Payless said it will again donate 100 percent of the net profitsfrom the bracelet sales to Komen for the Cure to support breast cancerresearch and community outreach programs.

To buy the $2 Payless slip-knot bracelet go to Payless stores beginning Sept. 27. This isa limited-edition item and available only while supplies last.

According to the American Cancer Society Facts & Figures for 2007,breast cancer is the most common cancer diagnosed among American women ofall ages and is second only to lung cancer in cancer deaths. In 2007, anestimated 178,480 new cases of invasive breast cancer are expected to occuramong women in the United States and more than 40,000 will die from thedisease. An estimated 2,030 men will be diagnosed and 450 are expected todie of breast cancer in 2007. For more information on breast health orbreast cancer, contact the Komen Foundation at 1-800.I'M AWARE(R)(1.800.462.9273) or visit.

About Susan G. Komen for the Cure Nancy G. Brinker promised her dyingsister, Susan G. Komen, she would do everything in her power to end breastcancer forever. In 1982, that promise became Susan G. Komen for the Cureand launched the global breast cancer movement. Today, Komen for the Cureis the world's largest grassroots network of breast cancer survivors andactivists fighting to save lives, empower people, ensure quality care forall and energize science to find the cures. Thanks to events like the KomenRace for the Cure, we have invested nearly $1 billion to fulfill ourpromise, becoming the largest source of nonprofit funds dedicated to thefight against breast cancer in the world.

Source: Payless