INTIMATELY BECKHAM - a strong start!

A new fragrance created at Coty will appear soon on the market. Named INTIMATELYBECKHAM the fragrance is destinated to her but to him also.

The Coty Beauty Press Release:

"The new fragrance, INTIMATELYBECKHAM, developed by Victoria and David Beckham, is off to a very strongstart in consumer sell-through in U.S. retailers after only two weeks,"according to Stephen C. Mormoris, Senior Vice President of Global Marketingf or Coty Beauty worldwide.
Reports from mid-tier retailers show that sales are among the top 10 in their accounts. Advertising in major beauty magazines starts in September issues.

It also appears that the "for her" SKU's developed by Victoria Beckham are outselling "for him" by David Beckham, at a rate of two to one. Salesfor INTIMATELY BECKHAM have catapulted the House of Beckham fragrances tobe one of the leading masstige fragrances in the world, along with Mexx,Puma and Kate Moss.

Source: Coty Beauty