Sunday, September 30, 2007

Jury of Women From Across Canada Select ELLE 2008 Beauty Grand Prix

On September, 27, took place the 2008 ELLE Canada/ELLE Quebec Beauty Grand Prix awards in Montreal.
53 companies won the prize, between this companies we can find: Nivea, Dior, Avene, Chanel, Clarins, Vichy, L'Oreal, Dove, Kerastase.

Looking for a product that really works to
diminish the signs of cellulite, or provide refreshment for colour-treated
hair? On Thursday, September 27th, 2007, the must-have beauty products for the
face, eyes, hair and body that Canadians cannot live without were revealed at
the 2008 ELLE Canada/ELLE Quebec Beauty Grand Prix awards in Montreal. The top
beauty products in nineteen different categories were honoured at the 2008
awards. The winners were chosen by a jury of 750 ELLE Canada and ELLE Quebec
readers from across the country. Jurors tested unlabelled, unmarked products
over a 10-week period to arrive at their favourites.

The awards include both new and existing products, providing a
comprehensive overview of what all the best products on the market really are.
Vichy Laboratoires, a four-time winner for Purete Thermale Eye Make-Up Remover
Sensitive Eyes; John Frieda, a two-time winner for Brilliant Brunette
Moisturizing Shampoo; and NIVEA's Good-bye Cellulite Anti-Cellulite Gel,
introduced to the market in 2007, are all 2008 ELLE Beauty Grand Prix winners.

"The ELLE Beauty Grand Prix is a beauty product competition, designed to
discover the beauty products that Canadian women think are the best on the
market," says Rita Silvan, editor-in-chief of ELLE Canada. "The unmarked,
unbranded products are judged on one thing over the 10-week period - how well
they work."

The awards also highlight some of the biggest trends in the beauty
industry, and give a sense of the products most in demand by consumers. "One
of the biggest beauty trends right now is the focus on skin," says
Michelle Villett, ELLE Canada's Beauty Editor. "Women are taking better care
of their complexions, and the technology going into new product formulations
is making it even easier to get great-looking skin. We're even seeing makeup
containing skincare ingredients, such as foundations with brightening or
anti-wrinkle qualities."

Consumers can look for the winning products featuring the 2008 ELLE
Beauty Grand Prix logo in stores in the coming months. The full list of
winners is featured in the November 2007 issue of ELLE Canada. All products
are available across Canada.

ELLE Canada, Canada's premier fashion, beauty and lifestyle magazine, is
the 33rd edition of the global family of ELLE titles. ELLE Canada is published
12 times per year by Les Publications Transcontinental-Hachette Inc.

Media note: the list of the 2008 Beauty Grand Prix winners follows.

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Source: Newswire

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