Charity Auction to Benefit UNIFEM by TAG Heuer

TAG Heuer will auction off one- of-a-kind portraits taken by the world's top female photographers in benefit of the United Nations Development Fund for Women. TAG Heuer hosts a gala in New York where the collected works were unveiled.

Press release:

Underscoring its commitment to improving the lives of women around the world, TAG Heuer will auction off one- of-a-kind portraits of 15 esteemed women taken by the world's top female photographers. Proceeds from the exclusively online auction will benefit the United Nations Development Fund for Women (UNIFEM).The auction is a culmination of the year-long international tour of TAG Heuer's "Strength & Beauty Embodied by Avant-Garde Women" photography exhibit. In 2006, the company joined forces with UNIFEM to bring together extraordinary female artists, authors, business leaders and academics with renowned female photographers to create a unique collection of portraits.

The collected works were unveiled in New York at a gala hosted by TAG Heuer and its brand ambassador, Uma Thurman. The exhibit then traveled to each continent. "As a woman, I feel that it is incredibly important to fully support all efforts to combat poverty, violence, discrimination and inequality of female victims around the world," said Thurman. "One of the biggest concerns that UNIFEM is fighting is violence against women. One out of every three women around the world will be beaten, coerced into sex, or otherwise abused in her lifetime -- with the abuser usually someone known to her. Violence against women and girls is a global problem of epidemic proportions. Today as an ambassador for TAG Heuer, I am proud of the commitment we are making together with UNIFEM to be involved in improving the daily lives of those who need help and safety."

Opening bids for the 32 original "Strength & Beauty" prints will be taken beginning on Monday, Oct. 29 at 9 AM EDT and end at the same time on Monday, Nov. 5. The photographs will be sold in 14 lots, each consisting of two or three portraits of an avant-garde woman as well as a limited-edition TAG Heuer ladies' Aquaracer autographed by Thurman. Each lot will open at $1,800 with a "Buy It Now" option that allows a bidder to end the auction at a fixed price of $3,500.The eBay-style auction will be conducted by Antiquorum, the world's premier specialized auctioneer, renowned for its sale of watches, clocks and other fine art. The Geneva-based auction house is generously selling the lots at hammer price and will not take a commission from the bidders or clients.

Established in 1976, UNIFEM is dedicated to fostering women's empowerment and gender equality on a global scale. Its efforts in more than 100 countries have dramatically affected the lives of millions of women.

TAG Heuer is proud to play a part in UNIFEM's continued efforts by paying homage to one of the brand's key sources of inspiration: the determination, independence, modernity and success of today's women.
For more information on TAG Heuer's "Strength & Beauty" project and to view the 14 lots, visit antiquorum.com

TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.
TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s toits role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice- champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA star tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah RukhKhan, TAG Heuer more than ever epitomizes Sport and Glamour !


Source: PRNewswire