Levi’s Mobile Phone in Europe video

The new cell phone Levi’s Mobile Phone will be present in over 1000 stores of GERMANOS GROUP in Southe East Europe: Greece, Former Yugoslav Republic of Macedonia, Romania and Bulgaria.

ModeLabs Group Press Release:

ModeLabs Group announces an agreement with the GERMANOS GROUP, an affiliate of Cosmote – The Leading Mobile Operator in Greece, concerning the distribution of the first Levi’s Mobile Phone Collection from across South-East Europe (Greece, Former Yugoslav Republic of Macedonia, Romania and Bulgaria).

Grouping several chains including Germanos chain of stores, the agreement boasts a network of more than 1000 points of sale, including over 400 in Greece, reaching over 43 million customers. The Levi’s Mobile Phone Collection will be available in all major markets within the GERMANOS GROUP network from November 2007. It will be displayed in a dedicated in-store space and will be supported by promotional materials.

"Our agreement with the GERMANOS GROUP, the leading distribution network in the Balkans, will ensure optimum distribution for the Levi’s mobile phone in a region where there is strong growth in the mobile phone sector," declared Serge Simon, EMEA Sales VP of ModeLabsGroup. Alexandros Dados, Marketing Manager Mobile Phone of GERMANOS GROUP stated: "We are delighted to add the Levi’s Mobile Phone Collection to our offer.




This product meets the demands of our market: the mobile phone replacement rate is on the rise, and consumers are increasingly seeking products with a strong image and identity they can relate to." The Levi's Mobile Phone embraces mobile technology and enables young people to connect, enjoy music, exchangeimages and videos whilst on the go. Its compact design is characterised by a riveted stainless steel casing completed by a unique detachable chain.

The handset is offered in Metallic Silver, Black and Brown Copper. Stylish feminine Shiny Silver and Shiny Sand editions, featuring a ‘mirror’ screen, have also been created for the fashion forward. The Levi's Mobile Collection includes a range of accessories such as a Bluetooth earset, cases, chains and charms.

ModeLabs Group