Swarovski fall/winter 2008/2009

For the season fall/winter 2008/2009 Swarovski announced briliance and glamour for all its products. The color of the sensuality and style, the green has a strong presence in the future collection of Swarovski house.

Swarovski International Press Release:

For Autumn/Winter 2008/09, Swarovski has created new opal colours, effects, stone
cuts and Semi-finished Products to bring brilliance and stylish understated glamour
into seasonal garments, jewellery and interior design pieces. The world leader in
precision-cut crystal again releases trend-oriented additions to its product range, allowing designers to explore their creativity to suit the Autumn/Winter 2008/09 trend themes that are all about creating your own identity.

New Opal Colours for Sensuality and Style

Green is the colour of life and of nature’s rebirth. The new colour Palace Green Opal is
symbolic of an era where people show increased ecological awareness and seek ways to
live harmoniously in a tumultuous and fast-moving world. Palace Green Opal, a perfect
complement to the other opal colours within the CRYSTALLIZED – Swarovski Elements
assortment, is inspired by precious stones and available in a whole range of Crystal
Elements and Semi-finished Products. The colour Light Grey Opal is a beautiful and

discrete addition to the opaline collection and is symbolic of consensus, compromise and
harmony. In times where black and white opinions dominate society, Light Grey Opal
creates a subtle elegance and exudes sophistication and mystery. This new colour is available in a range of Crystal Elements and Semi-finished Products including Crystal Yarn.

New Crystal Pearl Effect

Crystal Antique Brass Pearl is a new extension to the range of classic effects that are
subtle, versatile and refined. Crystal Pearls are an expression of the harmony, romantic and
glamour themes for the Autumn/Winter 2008/09 season and are perfect for everything from
ready-to-wear to haute couture and accessories. Crystal Antique Brass Pearl is also
reminiscent of the metal tones in all nuances that are still present on the catwalks.

Swarovski Explores New Product Design Language

The Galactic Family explores Swarovski’s new design language and features unique
shapes that seem to be inspired by outer space and are characterised by brilliant, irregular
cuts. Very appealing in a unisex way, these asymmetric, yet regular shapes open up
interesting design possibilities. The collection includes Galactic Sew-on Stone, Galactic
Fancy Stone, Galactic Bead, Galactic Vertical Pendant and Galactic Horizontal
Pendant.

These eye-catching cuts come in a range of inspiring colours and effects.
The Twist Family features a classic, round shape with a subtle twist that adds a modern
touch. The beautiful facets create a high brilliance. The Twist Family includes Twist Bead,
Twist Pendant and Twist Sew-on Stone, which can also be used as a joining element
between Beads, Pendants and Crystal Pearls due to its large hole.

Other exciting innovations for the Autumn/Winter 2008/09 season include the XILION
Square, a stylish graphic cut with dazzling brilliance.

Among the Semi-finished Products, Crystal Transfabric – a fusion of XILION and Flat
Backs Crystal Fabric – is an ideal product, especially for sports- and casualdesigns. The
Chaton- and Flat Back Bandings feature smaller stones, so there are more crystals on the
surface to create a "Mesh Look" suitable for textiles and accessories.

112 years ago, in 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to
the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and
polishing crystal jewellery stones. From these beginnings, which revolutionised the fashion
world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for
fashion, jewellery and more recently lighting, architecture and interiors. Today, the
company, still based in Wattens, family-owned and run by 4th and 5th generation family
members, has a global reach, with some 20,000 employees, a presence in over 120
countries and a turnover in 2006 of 2,37 billion Euros. Swarovski comprises two major
divisions, one producing and selling loose crystals to the industry and the other creating
design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZE– Swarovski Elements for fashion and STRASS.

Swarovski Crystal for architecture and light, have become an essential ingredient of
international design. Showing the creativity that lies at the heart of the company,
Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through
more than 1150 Swarovski stores and concessions in all major fashion capitals, while the
exclusive Daniel Swarovski accessories collection has become the company’s Couture
signature.

The Swarovski Crystal Society has close to 400,000 members worldwide, keen
collectors of the celebrated crystal figurines. And in Wattens, Crystal Worlds, the multimedia
crystal museum, has attracted over 7 million visitors since it was opened in 1995, as
a celebration of Swarovski’s universe of innovation and inspiration, of crystal as the ultimate
creative material. The Swarovski corporation also includes four industrial brands, Tyrolit®,
manufacturing grinding tools, Swareflex, for road safety reflectors, Optik, producing
precision optical instruments and Signity, Swarovski’s brand for genuine and created
gemstones.

Illuminating Fashion and Culture, Home and Leisure www.swarovski.com
Source: Swarovski International