Royal College of Art agreement

A new partnership was signed by The Royal College of Art in order to passing on the teachings of sartorial techniquesto a new generation of young talents.

Brioni Press Release:

The Royal College of Art and Brioni, Italy'sleading menswear luxury brand have sealed a three-year academic partnership agreement with the purpose of passing on the teachings of sartorial techniques to a new generation of young talents. Under the terms of this exclusive agreement, Brioni shall support the RCA's MA Menswear fashion design courseover the next three years.

As part of the academic partnership, students will spend one week ofintensive tailoring practice at the "Brioni Tailoring Academy" in Penne, inthe Italian region of Abruzzo, where they will appraise Brioni's standards ofhand-made excellence. In order to maintain the highest standards of quality and crafts manship and to preserve the company's sartorial heritage, in 1985,Brioni established a tailoring school that would enable its students toachieve the highest standards, necessary to become a Brioni tailor.

The partnership between the RCA and Brioni is a way of preserving this great craft of tradition and sartorial techniques, while adapting to the needsand tastes of a worldly - and younger - clientele who aspire to the real"handmade made-to-measure" that only Brioni can offer.

Sir Christopher Frayling - Rector of the RCA - said: "The partnershipwith Brioni is just right for the RCA's mission - mixing individual creativity and the global design context. Brioni will provide our students with thehighest standards of technique and craft in tailoring, which will certainlyenhance our students' creativity and contribute towards their career development. This could have a big influence on the future of Britishmenswear."

Andrea Perrone - Co-CEO of Brioni - said: "We are extremely proud to have been chosen by such a prestigious institution as the Royal College of Art in what can be defined as an academic partnership. Knowledge sharing has alwaysbeen important in the fashion business and Brioni has always admired SavileRow's sartorial tradition.

The young students that are to be trained at our Tailoring Academy will hopefully move on to careers in bespoke tailoring andbring new elements of creativity to this tradition, and maybe one day evenwork for Brioni!"

Brioni was first invited to bring its men's collection to England in1959, which showcased its unique use of colour and light-weight fabrics toLondon, the capital of masculine style.

Source: Brioni