Timberland PRO's Valor Series Addresses Unique Needs Of Public Safety Professionals

For protection, comfort and agility Timberland Pro - the leaderin footwear industry launch the new Valor series.

Timberland Press Release:

Timberland PRO, an industry leader in industrial footwear, will introduce the new Valor series, an innovative line of footgear designed to meet the needs of public safety professionals - law enforcement, security officers and emergency medical workers - by offering advanced levels of support, comfort and durability. Timberland PRO will unveil the Valor series at the 2007 International Association of Chiefs of Police Conference and beginning next month, it will be available through an exclusive distribution partnership with Spiewak, a leading supplier of uniforms and outerwear for the public safety sector.

"Public safety professionals and first responders spend long hours on foot and often work in challenging conditions," said Bob McCarthy, senior product manager for Timberland PRO. "After spending some time with various law enforcement members, we realized there was a real need for reliable footwear designed specifically to meet their demands. Thus, we developed the Valor series, which addresses the need for protection, agility and comfort."

The Valor series represents Timberland PRO's first effort outside of the traditional industrial sector. Recognized as a leader and innovator in occupational footwear, Timberland PRO approaches the design process by gaining a comprehensive understanding of the individual needs of the end-users in order to create customized footwear solutions.

The Valor series was tested in harsh conditions to ensure the products would effectively help safety professionals perform better on the job. The resulting product line combines the brand's expertise with innovations from Timberland's Invention Factory and performance from premium third party components, such as Gore-Tex XCR(R), Crosstech(R) fabric by W.L. Gore(R) and Thinsulate(TM) Zone insulation. This highly customized approach fills an unmet need in the marketplace, providing superior comfort, performance and protection for safety professionals.

The Valor series consists of six styles arranged in three product lines based on key features and technologies: -- Winter - A boot constructed with waterproof leather, a Gore-Tex(R)
waterproof membrane, Thinsulate(TM) Zone insulation - insulation where
you need it most - and Timberland's exclusive Endoskeleton(TM) internal
suspension system for comfort and performance. Outsoles contain
grooves for mounting crampons in icy conditions.

-- ForceTech - Three durable, flexible and lightweight boot styles
designed for a variety of environments - warm or cold, wet or dry and
off-road - that contain special features such as a Crosstech(R) fabric
from W.L. Gore(R), waterproof/breathable membrane for additional
protection against common chemicals.

-- Tactalite - Two lightweight styles designed for safety professionals
requiring durable protection that allows for quick reaction and
movement. A Gore-Tex XCR(R) membrane offers waterproof protection with
superior breathability while a Vibram(R) trail runner sole provides
grip on uneven surfaces.

All Valor series products contain Timberland's exclusive PreciseFit(TM) system, a breakthrough technology that uses footbed inserts to ensure optimal fit. Each pair of shoes comes with a set of inserts of varying thicknesses, allowing for size differences between left and right feet.

Timberland PRO Valor series products will be available exclusively through Spiewak at a price range of $110 to $190.

About Timberland PRO

Building on the Timberland (NYSE: TBL) heritage of craftsmanship and quality, Timberland PRO is recognized as an industry leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for working professionals who require the best comfort and protection on the job. Timberland PRO embraces the company's commitment of "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland PRO please visit www.timberlandpro.com. To learn more about Timberland, please visitwww.timberland.com.

Source: Timberland