Lucky Shops launch Bluefly

At the fourth annual lucky shops event was announced the on-line designer boutique Bluefly for fashion passionated shoppers.

Bluefly, Inc. Press Release:

Bluefly, the ultimate hook-up for the fashion obsessed, has teamed up with Lucky, the magazine about shopping and style, to launch LUCKY SHOPS @ Bluefly.com, a chic on-line designer boutique as part of the fourth annual LUCKY SHOPS event. As the exclusive on-line partner for LUCKY SHOPS, Bluefly is proud to offer passionate shoppers across the country unable to attend the three-day shopping extravaganza, fabulous designer merchandise from many of the 70 vendors who participated in the event.

LUCKY SHOPS @ Bluefly.com will not only sell designer goods from the sale, but the site will carry exclusive pieces that weren't available at the event - all discounted up to 70% off retail. Proceeds from select sales will benefit Baby Buggy(R), a non-profit organization dedicated to providing New York City's families in need with essential equipment, clothing and product for their infants and young children.

"We are thrilled to be able to extend the LUCKY SHOPS event at a national level and open it up to devoted shoppers everywhere who wouldn't be able to participate otherwise," said Bluefly President and CEO Melissa Payner. "Just because the event is over doesn't mean the shopping has to stop, and more importantly that the shopping benefits a tremendous charity such as Baby Buggy."

Like the pages of Lucky, LUCKY SHOPS, which took place on October 25th through 27th in New York City, featured a wide range of items from the editors' favorite designers and shops, offered at a variety of price points. The hugely popular event draws nearly 5,000 visitors from all over the country, all seeking extraordinary designer merchandise in a fun-filled lounge-like environment with music, cocktails and product giveaways.

Source: Bluefly, Inc.