Cherokee brand for India through Arvind Mills

Licensed on 28 markets already Cherokee Inc announced the signature for Cherokee brand with
Arvind Mills Ltd one of the largest textile retailer of India.

Cherokee Inc Press Release:

Cherokee Inc, a leading global licensor and brand management company, announced that it has signed an exclusive international license agreement for its Cherokee brand with Arvind Mills Ltd., India's largest integrated textile company and retailer.

This multi-year agreement covers a wide range of categories including men's, women's and children's clothing, footwear, accessories, home and other categories."We are very excited to have the opportunity to license the Cherokee brand for India. Cherokee is one of the fastest growing brands worldwide and with our experience of working with international brands and knowledge of the Indian retail environment, we are confident that Cherokee will be one of the largest family lifestyle brands across India.

The timing could not be better, with the revolution of organized retail sweeping India, we look forward to much success," said Mr. Sanjay Lalbhai, Chairman and Managing Director, Arvind Mills.Mark Nawrocki, Senior Vice President of Cherokee, stated: "There is no better partner in India who understands both branding and retail as Arvind.

Arvind was the first company to bring international clothing brands to India and today their brand list is impressive. Arvind, through their Megamart store division, is one of the largest clothing retailers in India, and their planned roll out for Cherokee in both free standing Cherokee Stores as well as their wholesale business, establishes the right model for success."


Larry Sass, Senior Vice President of Cherokee, added: "India, is one of the fastest growing economies in the world and provides Cherokee with tremendous growth potential. Our new agreement for India and our recently announced Cherokee license agreement for Brazil, represent major accomplishments towards our 'World Branding' objectives.

The Cherokee brand is now licensed in 28 major countries and we continue to look for the right partners in available markets around the world. In addition, with our broadened international reach, we will also focus on licensing other owned and represented brands from within our portfolio."

Source: Cherokee Inc