Imagine a code that can only be decoded if the viewer knows where to look. And imagine that on clothes. How many times we observed people reading the message on others people shirts?
Press Release:
A new idea in fashion comes to the net – shirts with secret messages. Called 'Boodica shirts', every one of them has a message on the front, written in code.The messages range from 'you owe me a drink' to 'marry me', and can only be decoded if the viewer is directed to the website by the wearer.At first glance, the front of the shirt looks like a pattern. But on closer inspection, it's a series of letters, running down the front. When those letters are entered into the website code machine at www.boodica.com, the true meaning is revealed - “opx dbmm nf” becomes “now call me”.The code machine at the website can also be used to send secret, coded e-mails to friends.'Coded Clothes' is the first project for the Boodica company, which is a creative think-tank designed to put creativity back into daily life. The full range of t-shirts, long sleeved shirts, sweatshirts and bags are available exclusively at boodica.com.
Source: PR.com
Wednesday, October 17, 2007
Secret message on clothes
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