La Senza is pleased to announce that theextremely popular Victoria's Secret Beauty line will now be available inCanada exclusively in La Senza stores throughout Canada.
"We are very excited to be introducing the Victoria's Secret Beauty lineinto Canada," says Laurence Lewin, president and co-founder of the La SenzaCorporation. "This arrangement is ideal for La Senza and Victoria's SecretBeauty and the line coordinates perfectly with the image of La Senza andoffers our customers an outstanding shopping experience. This is a volumebusiness."
The extensive line which answers women's most important beauty needs iscomprised of gorgeous lip glosses and eyeshadows as well as a sumptuousbodycare collection and two enchanting fragrances. Earlier this year, La Senzalaunched a 10-store market test in key areas throughout the country. The6-month trial was successful and did not dilute La Senza's core business.
Victoria's Secret Beauty will have a dedicated zone in each store wherecustomers will be able to shop its wide-array of products. Commencing in Mid-October, Victoria's Secret Beauty products will beavailable in Canada exclusively at all La Senza and La Senza Express stores.
For further information: Laurence Lewin, (514) 421-8700,
llewin@lasenza.com; Photography available upon request.
Source: La Senza
Monday, October 15, 2007
- Lingerie leader to launch Victoria's Secret Beauty in its Canadian stores
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