Limited Brands Reports September 2007 Sales

Limited Brands announced net sales of $713.2 million for the five weeks ended October 6, 2007, compared to sales of $781.3 million for the five weeks ended September 30, 2006.

Limited Brands, Inc. Press Release:


The company reported a comparable store sales increase of 2 percent for
the 35 weeks ended October 6, 2007. Net sales were $6.213 billion compared
to net sales of $5.951 billion last year.

2007 net sales include Express sales through July 6, 2007, the closing
date of the sale of a majority interest to affiliates of Golden Gate
Capital, and Limited Stores sales through August 3, 2007, the closing date
of the transfer of a majority interest to affiliates of Sun Capital
Partners.

In advance of its investor update meeting next week on October 16, the
Company updated its earnings guidance for the third quarter. It now expects
to report third quarter earnings per share between $0.00 and $0.04 versus
its previous guidance of $0.04 per share.

To hear further commentary provided on Limited Brands' prerecorded
September sales message, call 1-800-337-6551, followed by the passcode LTD
(583), or log onto www.limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Bath & Body Works, C.O.
Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently
operates 2,890 specialty stores. The company's products are also available
online atwww.victoriasecret. com

Safe Harbor Statement Under the Private Securities Litigation Reform
Act of 1995

The Company cautions that any forward-looking statements (as such term
is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release or the September sales call or made by the
Company or management of the Company involve risks and uncertainties and
are subject to change based on various important factors, many of which are
beyond our control. Accordingly, the Company's future performance and
financial results may differ materially from those expressed or implied in
any such forward- looking statements. Words such as "estimate," "project,"
"plan," "believe," "expect," "anticipate," "intend," "planned," "potential"
and similar expressions may identify forward-looking statements.

The
following factors, among others, in some cases have affected and in the
future could affect the Company's financial performance and actual results
and could cause actual results to differ materially from those expressed or
implied in any forward- looking statements included in this press release
or the September sales call or otherwise made by the Company or management:
risks associated with general economic conditions, consumer confidence and
consumer spending patterns; the potential impact of national and
international security concerns on the retail environment, including any
possible military action, terrorist attacks or other hostilities; risks
associated with the seasonality of the Company's business; risks associated
with the highly competitive nature of the retail industry generally and the
segments in which we operate particularly; risks related to consumer
acceptance of the Company's products and the Company's ability to keep up
with fashion trends, develop new merchandise, launch new product lines
successfully, offer products at the appropriate price points and enhance
the Company's brand image; risks associated with the Company's ability to
retain, hire and train key personnel and management; risks associated with
the possible inability of the Company's manufacturers to deliver products
in a timely manner or meet quality standards; risks associated with the
Company's reliance on foreign sources of production, including risks
related to the disruption of imports by labor disputes, risks related to
political instability, risks associated with legal and regulatory matters,
risks related to duties, taxes, other charges and quotas on imports, risks
related to local business practices, potential delays or disruptions in
shipping and related pricing impacts and political issues and risks related
to currency and exchange rates; risks associated with the dependence on a
high volume of mall traffic and the possible lack of availability of
suitable store locations on appropriate terms; risks associated with labor
shortages or increased labor costs; risks associated with increases in the
costs of mailing, paper and printing; risks associated with our ability to
service any debt we incur from time to time as well as the requirements the
agreements related to such debt impose upon us; risks associated with the
Company's reliance on information technology, including risks related to
the implementation of new information technology and distribution systems
and risks related to utilizing third parties to provide information
technology services; risks associated with severe weather conditions,
natural disasters or health hazards; risks associated with rising energy
costs; and risks associated with independent licensees.

The Company is not
under any obligation and does not intend to make publicly available any
update or other revisions to any of the forward-looking statements
contained in this press release or the September sales call to reflect
circumstances existing after the date of this report or to reflect the
occurrence of future events even if experience or future events make it
clear that any expected results expressed or implied by those
forward-looking statements will not be realized.

LIMITED BRANDS
SEPTEMBER 2007

Comparable Store Sales Increase (Decrease):
Year-to- Year-to-
September September Date Date
2007 2006 2007 2006
Victoria's Secret
Stores (6%) 19% 2% 12%
La Senza(1) (3%) - 2% -
Bath & Body Works (2%) 16% 0% 9%
Express(2) - 3% 6% (3%)
Limited Stores(3) - (2%) 4% (4%)
Total Apparel - 2% 5% (4%)
Limited Brands (4%) 12% 2% 6%
(1) La Senza comparable store sales not included in total Limited Brands'
comparable store sales as the business was acquired on January 12,
2007.
(2) Express comparable store sales through July 6, 2007, closing date of
the sale of majority interest to affiliates of Golden Gate Capital.
(3) Limited Stores comparable store sales through August 3, 2007, closing
date of the transfer of majority interest to affiliates of Sun Capital
Partners.

Total Stores:
Stores Stores
Operating Express Operating
at Year-to-date Integration at
2/3/07 Opened Closed (see note) Disposed 10/6/07
Victoria's Secret Stores 1,003 19 (11) - - 1,011
La Senza(1) 291 22 (4) - - 309
Bath & Body Works 1,546 36 (14) - - 1,568
Express Women 195 - (16) (58) (121) -
Express Men's 69 - (16) - (53) -
Express Dual Gender 394 - (4) 58 (448) -
Total Express 658 - (36) - (622) -
Limited Stores 260 - (13) - (247) -
Total Apparel 918 - (49) - (869) -
Henri Bendel 2 - - - - 2
Diva London 6 - (6) - - -
Total Limited Brands 3,766 77 (84) - (869) 2,890
(1) Restated from La Senza concept count methodology to Limited Brands
location count methodology

Source: Limited Brands, Inc.