Tuesday, October 16, 2007

Maybelline New York Signs German Super Model, Julia Stegner

The super model Julia Stegner will be the new image of Maybelline!


Maybelline Press Release:


Maybelline New York Worldwide announced today that Julia Stegner, the stunning German supermodel and media star, has become Maybelline's newest spokesperson. She joins Maybelline New York's prestigious roster of A-list celebrities including Christy Turlington, Erin Wasson, Adriana Lima, and Zhang Ziyi.


In true fairy tale fashion, Julia was discovered in 1999 by a modeling agency in Munich while she was still in high school. During a trip to Paris with her mother after graduation, Julia met with major fashion houses whoconvinced her to pursue a full time modeling career. After opening theAutumn/Winter Yves Saint Laurent show in Paris in 2003, she went on toshoot their campaign. Shortly afterwards, she shot the cover of ItalianVogue with the immensely talented Steven Meisel. Julia quickly became asought after model, gracing, one after the other, the covers of countlessprestigious magazines including Italian Vogue, French Vogue, Japanese Vogue, German Elle and I-D Magazine to name only a few. Always close to herfamily and friends in Munich, she maintained her home base in Germany andtraveled frequently for work.


During her visits to New York she grew tolove the city and moved there two years into her career. Julia is a perfect addition to Maybelline New York's amazing team ofspokesmodels: incredibly fresh, beautiful and cosmopolitan, she is alsovery smart, well-spoken and involved. In May 2006 Julia traveled to SierraLeone as a good-will ambassador for Unicef. Her trip was documented byGerman Vogue in order to help raise awareness for the cause. Juliacontinues to remain involved with Unicef and plans to deepen herinvolvement to raise money for children in need.


"We are thrilled to have Julia Stegner join our Maybelline New Yorkfamily of spokespeople," says Cheryl Vitali, Senior Vice President -Marketing, Maybelline New York * GARNIER. "Julia embodies the spirited,confident energy that is Maybelline New York. We're looking forward toworking with her on many campaigns for the brand."


Julia is extremely excited to be joining Maybelline New York because ofher early memories of the brand as one represented by super models andwhich made some of the first cosmetic products she ever used. "Growing up Ialways used Maybelline products. My first mascara was Great Lash which wasa favorite of all of my friends at the time and which I am still usingtoday." Julia is honored to become part of the brand legacy and to be a"Maybelline girl".


When she is not traveling the world for work or charitableinvolvements, Julia can be spotted playing basketball, her favorite sport,on the outdoor courts in New York, or riding her bicycle in her EastVillage neighborhood. Julia has also appeared in campaigns for Ralph Lauren, Hugo Boss, Dolce& Gabbana and many others. She has also collaborated with the world's mostrenowned fashion photographers including Mario Testino, PatrickDemarchelier, Peter Lindbergh, Craig McDean, Inez and Vinoodh, StevenKlein, Mert and Marcus, and David Sims. Julia will make her sensational television and print debut forMaybelline New York in February 2008.


About Maybelline New York


Maybelline New York is the number one cosmetic brand in the U.S. andglobally and is available in over 90 countries worldwide. Offering morethan 200 products, Maybelline New York combines technologically advancedformulations with on trend expertise to create accessible cosmetics with acool, urban edge. For more information, log on towww.maybelline.Com forthe latest news on product introductions, seasonal trends and advice fromMaybelline New York's online beauty advisor.


Source: Maybelline

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